National Sales Manager

3 hours ago

Noida, Uttar Pradesh, India Purple United Sales Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: National Sales Manager / General Manager – Sales (Apparel)

Department: Sales & Distribution – Apparel Division

Location: Noida Sec. 135

Apply at:

Position Overview

The
National Sales Manager / GM – Sales
will be responsible for driving national-level sales and distribution for the apparel business through
Multi-Brand Outlets (MBOs)
and other trade channels. This role demands strategic leadership, strong channel expansion capabilities, and deep industry experience to achieve top-line growth and profitability targets.

Key Responsibilities

1. Business Strategy & Planning

  • Develop and execute the
    annual business plan
    for MBO sales across regions.
  • Formulate and implement effective
    sales, marketing, and distribution strategies
    to achieve revenue and margin goals.
  • Identify new
    market opportunities
    and expansion avenues for brand visibility and reach.

2. Sales Operations & Channel Management

  • Lead, manage, and expand the
    national distribution network
    , including MBOs, distributors, agents, and key accounts.
  • Ensure consistent
    secondary and tertiary sales growth
    through regular monitoring and review mechanisms.
  • Drive
    regional team performance
    and ensure sales KPIs and market share objectives are achieved.
  • Implement efficient
    sales forecasting, pricing, and inventory management systems.

3. Leadership & Team Development

  • Lead, coach, and develop the
    national sales team
    , including Zonal / Regional Sales Managers, KAMs, and Merchandisers.
  • Foster a performance-driven culture focused on accountability, ownership, and results.

4. Trade Marketing & Brand Promotion

  • Partner with marketing teams to execute
    trade promotions, visual merchandising, and in-store activation programs.
  • Manage participation in
    trade shows, dealer meets, and seasonal launch events.
  • Ensure optimal brand visibility and merchandising standards across MBO network.

5. Relationship Management

  • Build and nurture long-term relationships with key retailers, distributors, and trade partners.
  • Negotiate trade terms, margins, and schemes to ensure mutual profitability.

6. Business Analytics & Reporting

  • Analyze
    sales performance, market trends, and competitor activities
    to guide strategic decisions.
  • Present periodic sales reports, forecasts, and insights to management.

Desired Candidate Profile

  • Education:
    Graduate in Commerce / Business; MBA / PGDM in Marketing (preferred).
  • Experience:
    years in
    Apparel / Kids Wear/ Fashion Retail
    industry with proven track record in managing
    MBO business at a national level.
  • Strong exposure in
    channel sales, dealer acquisition, and trade marketing.
  • Demonstrated success in launching, scaling, and managing brands in competitive markets.
  • Excellent communication, negotiation, and leadership skills.
  • Ability to travel extensively across India.
  • Execution of
    trade marketing and brand visibility programs.

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