Category Manager

18 hours ago

Delhi, Delhi, India Gajam Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Primary Responsibilities

  1. Drive Category Profitability & Sales Growth

  2. Ensure healthy category margins by selecting and promoting the optimal mix of products and services.

  3. Leverage market data and field insights to drive sales among village-level entrepreneurs and end consumers.

  4. Strategic Sourcing & Product Feasibility

  5. Identify and onboard suitable product and service partners through detailed feasibility studies and demand analysis.

  6. Use consumer behavior insights to curate product assortments that cater to rural needs, affordability, and relevance.

  7. Field Pilots & Consumer Research Programs

  8. Design and execute pilot programs to test new products or services in rural areas.

  9. Conduct qualitative and quantitative research involving entrepreneurs, retailers, and consumers to gather feedback, expressions, and user behavior data.

  10. Category Planning & Execution

  11. Develop and implement short-term and long-term product category plans aligned with the organization's mission and marketing strategy.

  12. Track and evaluate category performance, adjusting tactics based on feedback and market shifts.

  13. Product Training & Knowledge Dissemination

  14. Design and deliver periodic product training sessions for sales teams and village entrepreneurs.

  15. Develop comprehensive training material including case studies, user guides, brochures, and reference tools.

  16. Vendor Identification & Assessment

  17. Screen, assess, and finalize product/service vendors using structured benchmarks including quality, pricing, delivery reliability, and social impact.

  18. Maintain strong vendor relationships to ensure consistency and accountability in supply.

  19. Pricing Strategy & Social Impact Modelling

  20. Co-create category pricing models with partners based on competitive analysis, historic data, forecast demand, and target consumer affordability.

  21. Ensure pricing aligns with both business viability and rural community value.

Desired Skills & Experience:

  • 5 to 8 years of experience in product management, category management, e-commerce, or retail operations
  • Prior experience in rural markets or decentralized distribution systems is highly valued
  • Demonstrated experience of working in complex, and multi-vendor environment
  • Deep understanding of rural consumer behavior, affordability dynamics, and product-market fit
  • Passion for social impact, inclusive growth, and designing commercially viable solutions
  • Excellent communication and networking skills to build relationships with vendors, sales agents, and partners
  • Driven by innovation, grounded in execution

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