General Manager Commercial Marketing

3 days ago

Bengaluru, Karnataka, India Brigade Group Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Key Responsibilities:-

Strategic Planning & Business Growth

  • Develop and implement comprehensive marketing strategies to promote commercial projects (Commercial office spaces, IT parks, co-working, etc.).
  • Identify and evaluate market opportunities, competitive positioning, and emerging industry trends.
  • Support business development teams with insights, positioning strategies, and market intelligence.

Sales & Leasing Support

  • Drive lead generation campaigns to attract corporate clients, investors, and retailers.
  • Design B2B marketing initiatives and relationship-building programs with brokers, IPCs (International Property Consultants), and corporate clients.
  • Collaborate with sales/leasing teams to meet occupancy, revenue, and sales targets.

Branding & Communication

  • Oversee brand-building initiatives for commercial projects to ensure strong market visibility.
  • Manage digital marketing, PR, events, and campaigns tailored for commercial buyers and tenants.
  • Develop creative marketing collaterals, presentations, and investor communication.

Stakeholder Management

  • Build and maintain strong relationships with corporate clients, brokers, channel partners, and consultants.
  • Liaise with architects, consultants, and internal teams to ensure alignment of product positioning with market requirements.

Team Leadership

  • Lead and mentor the marketing team to deliver high-impact campaigns.
  • Establish performance metrics, track ROI of marketing initiatives, and optimize strategies.

Qualifications & Experience:

  • MBA/PGDM in Marketing, Business Administration, or related field.
  • 12–18 years of experience in marketing within the real estate industry, with at least 5 years in commercial real estate.
  • Strong understanding of B2B marketing, corporate leasing, and real estate investment trends.
  • Proven track record of delivering successful campaigns and meeting business objectives.
  • Excellent leadership, communication, and negotiation skills.

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