
General Manager Marketing
13 hours ago
Role & responsibilities -
Strategic Planning & Business Growth
- Develop and implement comprehensive marketing strategies to promote commercial projects (office spaces, IT parks, co-working, etc.).
- Identify and evaluate market opportunities, competitive positioning, and emerging industry trends.
- Support business development teams with insights, positioning strategies, and market intelligence.
Sales & Leasing Support
- Drive lead generation campaigns to attract corporate clients, investors, and retailers.
- Design B2B marketing initiatives and relationship-building programs with brokers, IPCs (International Property Consultants), and corporate clients.
- Collaborate with sales/leasing teams to meet occupancy, revenue, and sales targets.
Branding & Communication
- Oversee brand-building initiatives for commercial projects to ensure strong market visibility.
- Manage digital marketing, PR, events, and campaigns tailored for commercial buyers and tenants.
- Develop creative marketing collaterals, presentations, and investor communication.
Stakeholder Management
- Build and maintain strong relationships with corporate clients, brokers, channel partners, and consultants.
- Liaise with architects, consultants, and internal teams to ensure alignment of product positioning with market requirements.
Team Leadership
- Lead and mentor the marketing team to deliver high-impact campaigns.
- Establish performance metrics, track ROI of marketing initiatives, and optimize strategies.
Qualifications & Experience:
- MBA/PGDM in Marketing, Business Administration, or related field.
- 15-20 years of experience in marketing within the real estate industry, with at least 5 years in commercial real estate.
- Strong understanding of B2B marketing, corporate leasing, and real estate investment trends.
- Proven track record of delivering successful campaigns and meeting business objectives.
- Excellent leadership, communication, and negotiation skills.
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