Marketing Manager – Inbound Demand Generation

2 days ago

Bengaluru, Karnataka, India Hyrmus Full time

Marketing Manager (Inbound Demand Generation)

Location: Onsite – Bengaluru | Work Type: Full-Time

Compensation: ₹20–30 LPA + ESOPs (Annual Bonus + Stock Options)

Reports To: Founder / CEO

Timezone: US Overlap (3 PM – 12 AM IST)

Target Market: United States (Pre-Seed to Series A startups)

About the Company

A VC-funded (Seed–Series A) Accounting & Compliance SaaS startup is hiring a Marketing Manager (Inbound Demand Generation) to drive SEO, content, and performance-led growth for US early-stage startups.

You'll work directly with the founders to establish a scalable inbound pipeline, build brand visibility, and automate marketing operations — laying the foundation for long-term, organic demand generation.

Job Details

  • Function / Pod: GTM – Marketing
  • Sub-Function: Brand & Demand Generation / SEO / Content
  • Seniority Level: Mid–Senior (5–8 years)

What You'll DriveFirst 90 Days

  • Audit current marketing channels and develop a 12-month inbound growth strategy targeting US startup ICPs.
  • Establish strong SEO + AEO (Answer Engine Optimization) foundations to rank for high-intent accounting and compliance searches.
  • Launch the first multi-channel inbound campaign (content + paid + events).
  • Implement a marketing tech stack using tools like HubSpot, Clay, Semrush, and Webflow.

First 180 Days

  • Build a consistent inbound lead pipeline with measurable growth in demos and MQLs.
  • Achieve brand recall among 50%+ of the US pre-seed startup ecosystem within 12 months.
  • Scale content and thought leadership through blogs, guides, webinars, and founder-led storytelling.
  • Build and manage a small internal team or agency pod covering SEO, content, and performance marketing.

Success Metrics / KPIs

  • Inbound MQL volume & demo request growth (MoM)
  • SEO rankings and organic traffic improvement
  • Campaign ROI / Cost per Lead (CPL)
  • Brand visibility across target startup communities and events
  • Funnel automation efficiency and reporting via HubSpot / Clay

Candidate Profile

Experience: 5–8 years in B2B SaaS inbound demand generation with proven US market experience.

Must-Have Skills:

  • End-to-end inbound ownership (SEO, SEM, content, performance marketing).
  • Proven playbooks for engaging founder/CFO personas and startup audiences.
  • Hands-on with HubSpot, Webflow, Semrush, LinkedIn/Google Ads, and automation tools.
  • Strong editorial and storytelling ability for technical/financial content.

Good-to-Have:

  • Experience in FinTech, TaxTech, or Accounting SaaS.
  • Event/community marketing and AI-assisted content operations.

Education: Bachelor's or Master's in Marketing, Business, or Communications.

Other Requirements:

  • Excellent written English.
  • Comfortable working in US overlap hours.
  • Must be onsite in Bengaluru.

Job Types: Full-time, Permanent

Pay: ₹2,000, ₹2,600,000.00 per year

Work Location: In person

  • Demand Generation Manager

    4 days ago

    Bengaluru, Karnataka, India Unifize Full time

    Demand Generation Manager — UnifizeFunction: Growth & Demand GenerationAbout UnifizeUnifize is an enterprise-grade AI-first operating system built for regulated operations, quality, and product development.We unify the core functions that power regulated manufacturing — Quality (QMS), R&D, Manufacturing, and Maintenance (CMMS) — into one collaborative...

  • Head of Demand Generation

    4 days ago

    Bengaluru, Karnataka, India Unifize Full time

    Head of Demand Generation - UnifizeFunction: Growth & Demand GenerationAbout UnifizeUnifize is an enterprise-grade AI-first operating system built for regulated operations, quality, and product development.We unify the core functions that power regulated manufacturing — Quality (QMS), R&D, Manufacturing, and Maintenance (CMMS) — into one collaborative AI...

  • Demand Generation

    4 days ago

    Bengaluru, Karnataka, India EdgeVantage Full time

    Job Description – Demand Generation LeadLocation:BangaloreFunction:MarketingReports To:Head of MarketingJob Type:Full-time, WFO, overlap with U.S. hoursExperience:5–8 yearsAbout The CompanyThe organization is developing a first-of-its-kind Agentic Digital Health Platform with a unified interoperability gateway, data fabric, and virtual assistants. It...

  • Demand Generation Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India, Karnataka OrbitShift.AI Full time

    About OrbitShiftOrbitShift is an AI-led SaaS Product transforming enterprise consultative technology sales. With a top-notch team of leaders from Amazon, McKinsey, IIT, Stanford, we’ve raised $8.5M from marquee investors like PeakXV (Sequoia Surge) & Stellaris Venture Partners. We’re currently expanding our teams across India & USA.About the roleWe’re...

  • SEO Manager, Demand Generation

    4 days ago

    Bengaluru, Karnataka, India IntouchCX Full time

    About the JobIntouchCXs Global Marketing Department is looking for a talented, hands-on, data-driven SEO Manager to lead our organic growth engine. If you thrive in a fast-paced, agile environment and love driving measurable results, keep readingYoull be working in the Demand Generation team and will lead our organic search strategy across campaigns, landing...

  • Demand Generation-Intern

    2 days ago

    Bengaluru, Karnataka, India FirstHive | CDP+AI Data Platform Full time

    Job Designation: Demand Generation InternJob Location: BengaluruAbout the Role:We are looking for a proactive and detail-oriented Demand Generation Intern to support our marketing and growth initiatives. This role is ideal for someone who is eager to learn, comfortable with data, and excited to contribute to high-impact campaigns across email, social media,...

  • Head of Demand Generation

    2 weeks ago

    Bengaluru, Karnataka, India XfilesPro Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Head of Demand Generation (Outbound)Company: XfilesPro Labs Pvt. LtdLocation: Sigma Soft Tech Park, Whitefield, BangaloreExperience: 10–15 years Department: Outbound - Enterprise ProductsEmployment Type: Full-time (In-Office) Timings: 2 PM – 11 PM ISTAbout Us:XfilesPro Labs Pvt. Ltd. is a leading SaaS company specialising in innovative Salesforce...

  • Chief Marketing Officer

    1 week ago

    Bengaluru, Karnataka, India Skillmate - Global Marketing Company Full time US$ 12,00,000 - US$ 36,00,000 per year

    Company:Skillmate Marketing AgencyLocation:Onsite – Indiranagar BangaloreExperience Required:5–8 Years of Marketing Agency Experience (Mandatory)Employment Type:Full-time | Leadership RoleAbout Skillmate:Skillmate is a full-stack marketing agency managing SEO, performance marketing, social media, brand building, and growth execution for companies across...

  • General Sales Executive – Inbound Sales

    2 weeks ago

    Bengaluru, Karnataka, India The Schon Full time ₹ 36,00,000 - ₹ 4,80,00,000 per year

    Job Title: General Sales Executive – Inbound Sales (SaaS Industry)Qualification: Any GraduarionWork Days: 5 Days (Monday to Friday)Salary: ₹3,00,000 – ₹4,00,000 LPAPreferred - Immediate Joiners (Mandatory)fresh graduates (preferably BBA / B.Com) from Christ, CMR, Jain, Dayananda Sagar, PES, New Horizon, and Amity UniversityJob Overview:We are looking...

  • Growth Marketing Manager

    6 days ago

    Bengaluru, Karnataka, India Unifize Full time ₹ 8,00,000 - ₹ 16,00,000 per year

    Growth Marketing Manager — UnifizeFunction: Growth & Demand GenerationAbout UnifizeUnifize is an enterprise-grade AI-first operating system built for regulated operations, quality, and product development.We unify the core functions that power regulated manufacturing — Quality (QMS), R&D, Manufacturing, and Maintenance (CMMS) — into one collaborative...