Marketing Manager – Inbound Demand Generation

1 day ago

Bengaluru, Karnataka, India Hyrmus Full time ₹ 20,00,000 - ₹ 30,00,000 per year

Marketing Manager (Inbound Demand Generation)

Location: Onsite – Bengaluru | Work Type: Full-Time

Compensation: ₹20–30 LPA + ESOPs (Annual Bonus + Stock Options)

Reports To: Founder / CEO

Timezone: US Overlap (3 PM – 12 AM IST)

Target Market: United States (Pre-Seed to Series A startups)

About the Company

A VC-funded (Seed–Series A) Accounting & Compliance SaaS startup is hiring a Marketing Manager (Inbound Demand Generation) to drive SEO, content, and performance-led growth for US early-stage startups.

You'll work directly with the founders to establish a scalable inbound pipeline, build brand visibility, and automate marketing operations — laying the foundation for long-term, organic demand generation.

Job Details

  • Function / Pod: GTM – Marketing
  • Sub-Function: Brand & Demand Generation / SEO / Content
  • Seniority Level: Mid–Senior (5–8 years)

What You'll DriveFirst 90 Days

  • Audit current marketing channels and develop a 12-month inbound growth strategy targeting US startup ICPs.
  • Establish strong SEO + AEO (Answer Engine Optimization) foundations to rank for high-intent accounting and compliance searches.
  • Launch the first multi-channel inbound campaign (content + paid + events).
  • Implement a marketing tech stack using tools like HubSpot, Clay, Semrush, and Webflow.

First 180 Days

  • Build a consistent inbound lead pipeline with measurable growth in demos and MQLs.
  • Achieve brand recall among 50%+ of the US pre-seed startup ecosystem within 12 months.
  • Scale content and thought leadership through blogs, guides, webinars, and founder-led storytelling.
  • Build and manage a small internal team or agency pod covering SEO, content, and performance marketing.

Success Metrics / KPIs

  • Inbound MQL volume & demo request growth (MoM)
  • SEO rankings and organic traffic improvement
  • Campaign ROI / Cost per Lead (CPL)
  • Brand visibility across target startup communities and events
  • Funnel automation efficiency and reporting via HubSpot / Clay

Candidate Profile

Experience: 5–8 years in B2B SaaS inbound demand generation with proven US market experience.

Must-Have Skills:

  • End-to-end inbound ownership (SEO, SEM, content, performance marketing).
  • Proven playbooks for engaging founder/CFO personas and startup audiences.
  • Hands-on with HubSpot, Webflow, Semrush, LinkedIn/Google Ads, and automation tools.
  • Strong editorial and storytelling ability for technical/financial content.

Good-to-Have:

  • Experience in FinTech, TaxTech, or Accounting SaaS.
  • Event/community marketing and AI-assisted content operations.

Education: Bachelor's or Master's in Marketing, Business, or Communications.

Other Requirements:

  • Excellent written English.
  • Comfortable working in US overlap hours.
  • Must be onsite in Bengaluru.

Job Types: Full-time, Permanent

Pay: ₹2,000, ₹2,600,000.00 per year

Work Location: In person

  • SEO Manager, Demand Generation

    4 days ago

    Bengaluru, Karnataka, India IntouchCX Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    About the JobIntouchCXs Global Marketing Department is looking for a talented, hands-on, data-driven SEO Manager to lead our organic growth engine. If you thrive in a fast-paced, agile environment and love driving measurable results, keep readingYoull be working in the Demand Generation team and will lead our organic search strategy across campaigns, landing...

  • Demand Generation-Intern

    1 day ago

    Bengaluru, Karnataka, India FirstHive | CDP+AI Data Platform Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Job Designation: Demand Generation InternJob Location: BengaluruAbout the Role:We are looking for a proactive and detail-oriented Demand Generation Intern to support our marketing and growth initiatives. This role is ideal for someone who is eager to learn, comfortable with data, and excited to contribute to high-impact campaigns across email, social media,...

  • Demand Generation Intern

    3 days ago

    Bengaluru, Karnataka, India 5c292c78-aa36-42b5-b9a3-4c26cc408f73 Full time ₹ 1,44,000 - ₹ 2,40,000 per year

    Job Designation: Demand Generation InternJob Location: BengaluruAbout the Role:We are looking for a proactive and detail-oriented Demand Generation Intern to support our marketing and growth initiatives. This role is ideal for someone who is eager to learn, comfortable with data, and excited to contribute to high-impact campaigns across email, social media,...

  • Head of Demand Generation

    2 weeks ago

    Bengaluru, Karnataka, India XfilesPro Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Head of Demand Generation (Outbound)Company: XfilesPro Labs Pvt. LtdLocation: Sigma Soft Tech Park, Whitefield, BangaloreExperience: 10–15 years Department: Outbound - Enterprise ProductsEmployment Type: Full-time (In-Office) Timings: 2 PM – 11 PM ISTAbout Us:XfilesPro Labs Pvt. Ltd. is a leading SaaS company specialising in innovative Salesforce...

  • Sales Manager

    2 weeks ago

    Bengaluru, Karnataka, India MINS(Lead Generation Partner) Full time ₹ 5,00,000 - ₹ 25,00,000 per year

    Manager, Demand Generation (PC Program)Location:Kalyan Nagar, BangaloreDepartment:Marketing & Demand GenerationReports To:Director – Business DevelopmentAbout MINS GlobalMINS Global is a trusted partner for global enterprises indemand generation, lead qualification, and customer engagement services. With a strong presence acrossAsia-Pacific, North America,...

  • Growth Marketing Manager

    5 days ago

    Bengaluru, Karnataka, India Unifize Full time ₹ 8,00,000 - ₹ 16,00,000 per year

    Growth Marketing Manager — UnifizeFunction: Growth & Demand GenerationAbout UnifizeUnifize is an enterprise-grade AI-first operating system built for regulated operations, quality, and product development.We unify the core functions that power regulated manufacturing — Quality (QMS), R&D, Manufacturing, and Maintenance (CMMS) — into one collaborative...

  • Growth Marketing Manager

    5 days ago

    Bengaluru, Karnataka, India Unifize Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Growth Marketing Manager — UnifizeFunction: Growth & Demand GenerationAbout UnifizeUnifize is an enterprise-grade AI-first operating system built for regulated operations, quality, and product development.We unify the core functions that power regulated manufacturing — Quality (QMS), R&D, Manufacturing, and Maintenance (CMMS) — into one collaborative...

  • Specialist - Lead Management & Demand Generation

    2 weeks ago

    Bengaluru, Karnataka, India TE Connectivity Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    As a key member of TE Connectivity's AD&M Marketing Team, the Marketing Operations Specialist will support the execution and optimization of demand generation campaigns and lead management processes. This role ensures operational excellence across marketing programs, enabling scalable growth, improved pipeline health, and seamless collaboration between...

  • B2B Marketing Manager

    1 week ago

    Bengaluru, Karnataka, India Koda Integrated Marketing Services Full time

    B2B Marketing ManagerLocation: Bangalore (On-site)Experience: 5+ yearsEmployment Type: Full-timeNote: This role is open only to candidates currently based in Bangalore with prior experience in a B2B marketing agency or SaaS company.About KodaKoda is a B2B marketing agency helping high-growth brands scale their business impact through data-driven...

  • Content Writing Internship in Bangalore

    1 week ago

    Bengaluru, Karnataka, India Viral Inbound Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    Do you have a way with words, where each phrase feels deliberate and each sentence carries intent? At Viral Inbound, we are searching for writers who can breathe life into ideas and understand that great writing is not just read, it is felt.We value wordsmiths with creative precision and the ability to craft writing that is appealing and effective in a...