Performance Marketing Specialist

2 days ago

Kharar, Punjab, India NOVEL IT SERVICES Full time ₹ 2,40,000 - ₹ 3,60,000 per year

About the Role

We are looking for a Performance Marketing Specialist with expertise in Google Ads and Meta Ads (Facebook/Instagram Ads) to join our team. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising strategies to drive traffic, generate leads, and maximize ROI.

Key Responsibilities

  • Develop and execute end-to-end ad strategies across Google Ads and Meta Ads platforms.
  • Plan, launch, and manage search, display, video, and social media ad campaigns.
  • Perform keyword research, audience targeting, A/B testing, and bid management.
  • Continuously monitor and optimize ad performance for maximum conversions at minimum cost.
  • Create and maintain campaign performance reports with insights and recommendations.
  • Stay updated with the latest changes in Google & Meta advertising policies, trends, and tools.
  • Collaborate with content, design, and marketing teams to align campaigns with overall business goals.

Requirements

  • Proven 1.5–2 years of experience running Google Ads & Meta Ads campaigns.
  • Strong knowledge of Google Ads Manager, Facebook Ads Manager, Analytics, and Tag Manager.
  • Expertise in conversion tracking, pixel setup, and campaign optimization.
  • Strong analytical and problem-solving skills with a data-driven mindset.
  • Ability to manage budgets, forecast ad spends, and deliver ROI-driven results.
  • Excellent communication and presentation skills.

Preferred Skills (Good to Have)

  • Experience with LinkedIn Ads, YouTube Ads, or other paid media platforms.
  • Knowledge of SEO & content marketing for integrated campaigns.
  • Familiarity with marketing automation & CRM tools.

Job Type: Full-time

Pay: ₹20, ₹30,000.72 per month

Work Location: In person

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