Performance Marketing Specialist
2 days ago
About the Role
We are looking for a Performance Marketing Specialist with expertise in Google Ads and Meta Ads (Facebook/Instagram Ads) to join our team. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising strategies to drive traffic, generate leads, and maximize ROI.
Key Responsibilities
- Develop and execute end-to-end ad strategies across Google Ads and Meta Ads platforms.
- Plan, launch, and manage search, display, video, and social media ad campaigns.
- Perform keyword research, audience targeting, A/B testing, and bid management.
- Continuously monitor and optimize ad performance for maximum conversions at minimum cost.
- Create and maintain campaign performance reports with insights and recommendations.
- Stay updated with the latest changes in Google & Meta advertising policies, trends, and tools.
- Collaborate with content, design, and marketing teams to align campaigns with overall business goals.
Requirements
- Proven 1.5–2 years of experience running Google Ads & Meta Ads campaigns.
- Strong knowledge of Google Ads Manager, Facebook Ads Manager, Analytics, and Tag Manager.
- Expertise in conversion tracking, pixel setup, and campaign optimization.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Ability to manage budgets, forecast ad spends, and deliver ROI-driven results.
- Excellent communication and presentation skills.
Preferred Skills (Good to Have)
- Experience with LinkedIn Ads, YouTube Ads, or other paid media platforms.
- Knowledge of SEO & content marketing for integrated campaigns.
- Familiarity with marketing automation & CRM tools.
Job Type: Full-time
Pay: ₹20, ₹30,000.72 per month
Work Location: In person
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