Performance Marketer

1 week ago


Coimbatore, Tamil Nadu, India Shankar IAS Academy Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Job Title: Performance Marketer

Experience: Minimum 6 months

Location: Coimbatore

Job Responsibilities:

  • Plan, run, and optimize Google Ads and Meta (Facebook & Instagram) campaigns
  • Monitor campaign performance and improve ROI
  • Analyze key metrics (CPC, CTR, CPA, ROAS, conversions, etc.)
  • Create audience targeting & retargeting strategies
  • Manage daily budgets and campaign bidding strategies
  • Prepare performance reports and insights
  • Work with creative/content teams to improve ad performance

Requirements:

  • Minimum 6 months of experience in performance marketing
  • Recent hands-on experience with Google Ads & Meta Ads (mandatory)
  • Strong understanding of campaign setup, tracking, and optimization
  • Knowledge of analytics tools (GA4, Meta insights, Google Ads dashboard)
  • Ability to analyze data and improve campaign results
  • Good communication and reporting skills

Preferred Skills:

  • Basic knowledge of SEO and landing page optimization
  • Experience in lead generation and e-commerce campaigns
  • Ability to scale campaigns efficiently

Job Types: Full-time, Permanent

Work Location: In person



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