Performance Marketer
1 week ago
Job Title: Performance Marketer
Experience: Minimum 6 months
Location: Coimbatore
Job Responsibilities:
- Plan, run, and optimize Google Ads and Meta (Facebook & Instagram) campaigns
- Monitor campaign performance and improve ROI
- Analyze key metrics (CPC, CTR, CPA, ROAS, conversions, etc.)
- Create audience targeting & retargeting strategies
- Manage daily budgets and campaign bidding strategies
- Prepare performance reports and insights
- Work with creative/content teams to improve ad performance
Requirements:
- Minimum 6 months of experience in performance marketing
- Recent hands-on experience with Google Ads & Meta Ads (mandatory)
- Strong understanding of campaign setup, tracking, and optimization
- Knowledge of analytics tools (GA4, Meta insights, Google Ads dashboard)
- Ability to analyze data and improve campaign results
- Good communication and reporting skills
Preferred Skills:
- Basic knowledge of SEO and landing page optimization
- Experience in lead generation and e-commerce campaigns
- Ability to scale campaigns efficiently
Job Types: Full-time, Permanent
Work Location: In person
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