Performance Marketing Manager
4 days ago
Job Type: Full Time (Onsite)
Experience: 3- 5 years
Role Overview
The Performance Marketing Manager will be responsible for strategizing, executing, and optimizing paid digital campaigns across multiple platforms, ensuring high ROI and scalable growth for e-commerce clients in Tamil Nadu. This role demands expertise in Google Ads, Meta Ads, and performance analytics to drive customer acquisition, retention, and revenue growth.
Key Responsibilities
- Develop and execute ROI-driven performance marketing strategies for e-commerce brands across Google Ads (Search, Shopping, Display, PMax, YouTube) and Meta Ads (Facebook & Instagram).
- Scale campaigns profitably by optimizing CAC, ROAS, AOV, CTR, CPC, and conversion rates.
- Conduct A/B testing on creatives, landing pages, targeting, and website funnels to maximize conversions.
- Implement remarketing, retention, WhatsApp, and email automation strategies to drive repeat sales.
- Manage budgets effectively across channels to maximize revenue while ensuring profitability.
- Track and analyze campaign performance using GA4, Google Ads Manager, Meta Ads Manager, and other analytics tools.
- Generate regular performance reports with actionable insights, customer behavior analysis, and strategic recommendations.
- Collaborate with creative, content, UI/UX, and development teams to improve campaign and landing page performance.
- Leverage third-party tools (e.g., Zepic, , Klaviyo) and influencer tie-ups for automation, tracking, and growth.
- Lead, train, and monitor a team of performance marketing executives to deliver consistent results.
Qualifications:
- 3–5 years of experience in performance marketing for e-commerce brands.
- Proficiency in Google Ads (Search, Shopping, Display, PMax, YouTube) and Meta Ads (Facebook & Instagram).
- Strong knowledge of CAC, ROAS, AOV, CTR, CPC, and conversion optimization.
- Hands-on experience with GA4, Ads Managers, A/B testing, remarketing, and automation tools (e.g., Klaviyo, Zepic).
- Proven ability to analyze data, manage budgets, and drive profitable growth.
- Experience in team leadership and cross-functional collaboration.
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