Performance Marketer

8 hours ago

Coimbatore, Tamil Nadu, India FIRE BIRD INSTITIUE OF RESEARCH MANAGEMENT Full time ₹ 3,60,000 - ₹ 10,80,000 per year

Position: Performance Marketer

Location: Coimbatore (On-site)

Experience: 2–5 years (Education, Healthcare, E-commerce, or Fashion industry experience preferred)

Employment Type: Full-time

About the Role

We are looking for a highly skilled Performance Marketer to plan, execute, and optimize paid marketing campaigns across multiple industries — Education (Firebird Institute), Healthcare (Vedanayagam Hospital), Food E-commerce, and Fashion Clothing. The candidate should be data-driven, creative, and experienced in running ads across Meta Ads, Google Ads, YouTube, LinkedIn, and other relevant platforms.

Key Responsibilities

  • Plan, create, and manage paid ad campaigns across Google, Meta (Facebook/Instagram), LinkedIn, YouTube, and other emerging platforms.
  • Optimize campaigns for lead generation, conversions, ROAS, and CPL across different business models (Education, Healthcare, E-commerce, Fashion).
  • Conduct A/B testing, audience segmentation, and creative testing to improve performance.
  • Monitor analytics dashboards and deliver performance reports with insights and recommendations.
  • Collaborate with design/content teams to create effective ad copies, creatives, and landing pages.
  • Stay updated on digital marketing trends, ad policies, and platform algorithm updates.
  • Manage ad budgets efficiently to maximize ROI.

⸻

Key Skills & Competencies

  • Strong knowledge of Google Ads (Search, Display, YouTube), Meta Ads, LinkedIn Ads, and e-commerce ad platforms.
  • Hands-on experience in performance marketing tools (Google Analytics, Tag Manager, Looker Studio, etc.).
  • Strong understanding of conversion funnels, pixel tracking, and remarketing.
  • Ability to manage multi-industry campaigns with unique objectives (leads, sales, awareness).
  • Data-driven mindset with strong analytical skills.
  • Creative problem-solving and optimization skills.

Qualifications

  • Bachelor's or Master's degree in Marketing, Business, or related field.
  • 2–5 years of proven experience in performance marketing with measurable results.
  • Certification in Google Ads, Meta Blueprint, or other ad platforms is a plus.

What We Offer

  • Opportunity to work across diverse industries (Education, Healthcare, Food, Fashion).
  • Exposure to running high-budget campaigns and advanced performance strategies.
  • Collaborative work environment with growth opportunities.
  • Competitive salary.

Job Type: Full-time

Pay: From ₹30,000.00 per month

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