Performance Marketing Specialist

2 weeks ago

Coimbatore, Tamil Nadu, India Backdropsource Full time ₹ 8,00,000 - ₹ 13,00,000 per year

Company: Backdropsource

Role: Full-time | On-Site (Ram Nagar, Coimbatore)

CTC: Upto ₹13 LPA (Fixed)

Join Date: Immediate Joiners preferred

Prerequisites:

  • Apply only if your current CTC is
    8 LPA or above
  • Remuneration will be finalized based on your previous CTC
  • Priority will be given to candidates with agency experience

About Backdropsource

Backdropsource is not just an e-commerce brand—we are a global creative partner for photographers, filmmakers, brands, and event creators. With our backdrops, tension fabrics, media walls, and custom displays, we set the stage for visual storytelling worldwide.

We are now looking for a 360° Digital Marketing Expert—a strategist who can drive traffic, conversions, and growth across all digital channels.

Your Mission:

Google Ads (PPC):

  • Launch & optimize Search, Display, Shopping, Performance Max, and YouTube Ads.
  • Ensure every rupee spent delivers maximum conversions.

Meta/Instagram Marketing:

  • Plan and run ad campaigns that move from awareness → engagement → conversions.
  • Create engaging reels, creatives, and high-performing ads.

Data & Analytics (GA-4, GTM):

  • Implement and track campaigns using GA-4, GTM & attribution models.
  • Turn reports and dashboards into clear action plans.

Omnichannel Growth:

  • Manage end-to-end funnels across Search, Social, Email, Remarketing, Affiliates, and UGC.
  • Build product-specific strategies for our core items (Tension Fabrics, Media Walls, Light Boxes, etc.).

Experimentation & CRO:

  • Run A/B tests and scale what works.
  • Improve conversion rates, retargeting, and customer funnels.

Who You Are

  • 3–5 years of proven hands-on digital marketing experience in e-commerce.
  • Strong skills in Google Ads, Meta Ads, and GA-4 (certifications are a plus).
  • Comfortable with metrics like CTR, CPC, CPA, ROAS, CAC, and LTV.
  • Data-driven, creative, and aware of competition.
  • Eager to experiment, scale, and grow.
  • Ready to join immediately

Apply Now

If you can turn ad spends into growth and make algorithms work in your favor, Backdropsource is your stage.

Send your CV to

or WhatsApp

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