Paid Media Specialist

20 hours ago

Coimbatore, Tamil Nadu, India ROAS Digital – White Label Marketing Partner Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Us:

ROAS Digital is an innovative digital marketing agency that specializes in paid media, SEO, CRO, and creative services. As a Google Partner, we work with global brands to deliver high-performance campaigns. We're expanding our team and seeking a talented
Paid Media Specialist
with 3-4 years of experience to join our growing team. If you are passionate about paid media and are ready to make an impact, this role is for you.

Key Responsibilities:


• Develop, execute, and optimize paid media campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn, and more.


• Analyze campaign performance metrics and provide actionable recommendations to improve conversion rates, CTR, CPL, and overall campaign ROI.


• Work closely with creative, design, and strategy teams to ensure that campaigns align with business goals and target the right audiences.


• Conduct competitor analysis and market research to inform strategy and identify growth opportunities.


• Monitor and adjust campaign budgets to ensure cost efficiency while meeting performance targets.


• Stay up-to-date with industry trends, platform updates, and best practices in paid media to maintain a competitive advantage.


• Execute A/B tests, optimize ad creatives, and refine targeting to maximize results.


• Deliver regular reports on campaign performance to clients and provide insights for improvement.

Requirements:


• At least 3-4 years of hands-on experience managing paid media campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and others.


• Proven ability to drive ROI and optimize paid media campaigns for performance.


• Strong data analysis and reporting skills, with proficiency in Google Analytics, Google Ads, and other tracking tools.


• Understanding of SEO and how it integrates with paid media is an advantage.


• Strong project management skills and ability to work under tight deadlines.


• Excellent communication and interpersonal skills for effective collaboration with clients and team members.

What We Offer:


• Competitive salary and benefits package.


• Opportunities for professional growth and skill enhancement.


• A collaborative work environment with a focus on creativity and innovation.


• Access to the latest tools and technologies to help you succeed.


• Work on exciting campaigns with global brands.

How to Apply:

If you're a results-driven Paid Media Specialist looking to make a significant impact, send your resume and portfolio to

with the subject line

"Paid Media Specialist Application - [Your Name]".

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