Paid Search Specialist

3 days ago

Coimbatore, Tamil Nadu, India ROAS Digital – White Label Marketing Partner Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About Us

ROAS Digital is an innovative digital marketing agency specializing in performance-driven advertising solutions. As a Google Partner, we work with global brands to deliver high-performance campaigns. We are expanding our team and seeking a talented
Paid Search Specialist
with 3–4 years of experience. If you are passionate about search advertising and ready to make an impact, this role is for you.

Key Responsibilities

  • Develop, manage, and optimize
    Paid Search campaigns across platforms
    including:

  • Google Ads (Search, Performance Max, YouTube & Display when search-supported)

  • Microsoft/Bing Ads
  • Apple Search Ads

  • Quora Ads

  • Other search-driven ad channels are relevant.

  • Conduct keyword research, audience analysis, competitive research, and intent mapping across all search platforms.
  • Analyze performance metrics and provide data-backed recommendations to improve CTR, CPC, CPA, ROAS, and overall search efficiency.
  • Create and test ad copy, extensions, bidding strategies, and audience segments tailored to each search channel.
  • Collaborate with strategy and design teams to align search ads and landing pages with user intent and business goals.
  • Monitor budgets, pacing, and bids to ensure optimal performance while meeting KPIs.
  • Execute A/B tests on ad copy, landing pages, and bidding strategies to enhance performance.
  • Stay informed on platform updates, search trends, and new opportunities across all search advertising ecosystems.
  • Prepare clear, insightful performance reports for internal teams and clients.

Requirements

  • 3–4 years of proven hands-on experience
    in Paid Search advertising across multiple platforms (Google Ads, Bing Ads, Apple Search Ads, Quora Ads, etc.).
  • Strong understanding of keyword targeting, match types, search intent, and bid optimization.
  • Proficiency in Google Analytics, Google Tag Manager, and search tracking tools.
  • Demonstrated ability to deliver performance-driven results and optimize campaigns for ROI.
  • Strong analytical mindset with the ability to interpret data and uncover insights.
  • Excellent communication and project management skills.
  • Understanding of CRO and landing page optimization is an added advantage.

What We Offer

  • Competitive salary and benefits package.
  • Opportunities for skill enhancement and platform certifications (Google Ads, Bing, Apple Search Ads).
  • A collaborative and innovative work environment.
  • Access to the latest tools and technologies in search marketing.
  • The chance to work on exciting campaigns with global brands.

How to Apply

If you're a results-driven
Paid Search Specialist
looking to make a significant impact, send your resume and portfolio to

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