Senior Paid Campaign Specialist

8 hours ago

Coimbatore, Tamil Nadu, India Kovai Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Opportunity: Senior Paid Campaign Specialist

We're looking for a performance-driven Social Ads Manager to own our paid social strategy across LinkedIn Ads for Document360 (Knowledge Base SaaS) and Turbo360 (Azure Monitoring SaaS). You'll run full-funnel campaigns from audience segmentation to creative testing and optimization focused on driving qualified leads, product trials, and pipeline growth.

What you'll do on the job:

  • Own LinkedIn Ads end-to-end: Campaign setup, audience building, budget allocation, tracking, reporting, and continuous optimization.
  • Collaborate with Creative and Product Marketing to develop scroll-stopping ad creatives and high-converting landing pages.
  • Analyze campaign performance daily and optimize based on CPL, CTR, CVR, and lead quality.
  • Implement A/B tests for ad copy, visuals, and CTAs to constantly improve conversion performance.
  • Integrate campaigns with CRM (Pipedrive) for lead flow tracking and funnel attribution.
  • Benchmark competitors and identify opportunities in targeting, creatives, and offers.
  • Report actionable insights weekly to the Performance Marketing Lead and VP of Marketing.

What You'll bring:

  • 4-6 years of experience in LinkedIn Ads or Paid Social for B2B SaaS.
  • Deep understanding of LinkedIn audience segmentation, Matched Audiences, and G2 Intent integration.
  • Hands-on experience with UTM tracking, GA4, and conversion APIs.
  • Proven ability to manage $10K–$30K monthly ad budgets efficiently.
  • Data-driven mindset with advanced skills in Excel/Looker Studio reporting.
  • Experience with Google Ads, Bing Ads, or Meta Ads is a plus.

Equal Opportunities:

is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.

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