
Co-Founder FMCG Growth
1 week ago
This job is for builders, not applicants.
Location:
Gurgaon / Flexible (India focus, global scale)
Commitment:
Full-time | Equity, Revenue Share | Basic salary
Company:
– Building the Superbrain for the Modern Enterprise
How to apply, see below. Applying on Linkedin wont cut it
The Opportunity
FMCG/CPG is a
multi-trillion dollar beast
.
It runs on the backs of massive salesforces, armies of distributors, and millions of retailers. Yet the truth is:
Conversations with retailers are lost.
Distributor intelligence is opaque.
Promotions leak value before leadership even knows.
The industry is
flying blind at ground level.
is here to fix that.
We're building the
Superbrain of the modern enterprise
— an AI-powered decision engine that unifies frontline knowledge and turns it into real-time intelligence.
Now, we're launching a dedicated FMCG/CPG vertical.
And we're looking for a
co-founder — not an employee —
to build it from zero to category-defining.
If you've ever said:
"Give me my rocketship."
This is it.
Your MissionBuild the FMCG/CPG Vertical
- Transform frontline sales and distribution into a
predictive, insight-led growth engine. - Craft the boldest narrative FMCG has seen:
AI-powered retailer intelligence, trade promotion ROI, distributor performance, and sales coaching at scale. - Lead the shift from transactional hustle to
intelligence-first decision-making.
Own the Market
- Pinpoint
high-value FMCG use cases
and pilot them with top players. - Shape pricing, GTM, and commercial plays with confidence.
- Build a pipeline,
close CXOs, and own revenue.
Open Doors
- Walk into boardrooms and
earn trust with CEOs and CXOs. - Turn networks into partnerships, and partnerships into deals.
Architect a Team
- Handpick and lead a cross-functional crew.
- Define the DNA of execution, hustle, and impact.
Be the Evangelist
- Take the stage at forums, drop thought-leadership bombs on LinkedIn,
- Make the
brain FMCG leaders didn't know they were missing.
Who You Are
- 7–10 years in FMCG/CPG
— in sales, distribution, or trade marketing leadership. - You've
sold to CXOs
and closed deals at the top table. - You have a
broad, trusted CPG network
— people take your calls. - Prior consulting experience
(strategy, sales transformation, digital) is a huge plus. - You're a
builder
— white space excites you, speed energizes you, and ownership drives you. - You want
equity and upside, not just a payslip.
Why This Is Different
- This isn't employment. It's
ownership. - You get a
world-class GenAI + RAG stack
already built — your head start is unfair. - FMCG/CPG is massive — and you'll define how AI rewrites the game.
Not an Ordinary Job
This is not a role. This is a
movement.
To apply, bring us a
plan
— not a CV.
Tell us:
- The first
3–5 FMCG/CPG use cases
you'd go after. - How you'd
pilot, prove ROI, and scale. - Your
first 100 days playbook.
Show us ambition, not degrees. Hustle, not history.
How To Apply
Step 1: Expression of Interest
Send the difference you want to make to — a video, one-pager, deck, voice note. No CVs.
Step 2: Founder-to-Founder Connect (Virtual)
Candid. Direct. We'll talk ambition, risk, and guts.
Step 3: First 100 Days Plan (In-Person, Gurgaon)
Lay it out: use cases, GTM, pricing, clients, risks.
Step 4: Principles & Values Check
We're in it for the long game. Alignment matters.
How to Apply
Email:
Subject:
Co-Founder – FMCG/CPG –
Attach your
expression of interest — The difference you want to make
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