Assistant Manager-Government Ad Sales

2 days ago

Gurgaon, Haryana, India JioStar Full time ₹ 5,00,000 - ₹ 10,00,000 per year
JOB SUMMARY This role is responsible for achieving revenue and growth targets for mid- market advertisers in the assigned category. As an Assistant Manager, you will drive business by building strong relationships with advertisers, agencies, and government bodies, delivering customized solutions across JioStar's extensive Digital and TV platforms. The position also focuses on expanding the client base and reinforcing JioStar's reputation as the preferred partner for impactful and innovative advertising solutions. ABOUT THE TEAM This team consists of individuals with a mix of sales, strategy and execution across TV and Digital platforms. LOCATION Gurgaon KEY RESPONSBILITIES: Manage revenue targets for government accounts in the North & East markets, positioning JioStar as a preferred partner for central govt departments, PSUs, and tourism boards across TV &Digital/OTT platforms. Build and maintain strong relationships with key decision-makers, nodal agencies (e.g., CBC/NFDC), and media planners to secure regular campaigns and long-term partnerships. Identify and pursue new business opportunities through proactive pitches, customised content solutions, and leveraging JioStar's impact properties & IPs. Participate in and respond to government tenders, RFPs, rate contracts, and media plan rollouts, ensuring full compliance with regulations. Ensure proper servicing and execution of campaigns with zero wastage of targets and optimal inventory utilization. Coordinate with internal teams (legal, finance, creative, brand solutions) for seamless campaign delivery, adherence to guidelines, and timely billing & payments. Use market insights, competitor analysis, and policy updates to shape strategy and strengthen JioStar's positioning in the government advertising space.
SKILLS & ATTRIBUTES FOR SUCCESS & PREFERRED EDUCATION & EXPERIENCE: Experience managing central government, PSU & North/East tourism board accounts. Ad sales expertise in Digital/TV and exposure to digital/OTT platforms preferred. Proficient in CRM tools & MS Excel. Strong interpersonal, analytical & organizational skills. Numerical aptitude with a proactive problem-solving approach. Graduate or Postgraduate with 6–8 years experience in Government ad sales, business development, account management, or client relationship management, preferably with exposure to digital/OTT ad sales. About Us Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

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