Head of Growth Marketing

Head of Growth Marketing

Location: Mumbai

About Us

StayVista is India's largest villa hospitality brand and has redefined group getaways. Our handpicked luxury villas are present in every famous holiday destination across the country. We curate unique experiences paired with top-notch hospitality, creating unforgettable stays. Here, you will be a part of our passionate team, dedicated to crafting exceptional getaways and curating one-of-a-kind homes. We are a close-knit tribe, united by a shared love for travel and on a mission to become the most loved hospitality brand in India.

Why Work With Us?

At StayVista, you're part of a community where your ideas and growth matter. We're a fast-growing team that values continuous improvement. With our skill upgrade programs, you'll keep learning and evolving, just like we do. And hey, when you're ready for a break, our villa discounts make it easy to enjoy the luxury you help create.

Your Role

As an Head of Growth Marketing at StayVista, we're hiring a strategic, data-driven, and execution-obsessed Growth Marketing Leader to own full-funnel growth – across performance marketing, retention, automation, SEO, product-led growth, and AI-led experiments.

About You

• Run performance campaigns across Google Ads (Search, Pmax), Meta (Adv+), WhatsApp, and remarketing
• Work across the full lifecycle with Marketing automation tool, email, SMS, and RCS, managing multiple journeys for first-timers, loyalists, and drop-offs
• Set up experimentation frameworks (A/B testing) to optimise landing pages, creatives, pricing, and journeys
• Build and optimise regional and property-level campaigns based on search volume, demand trends, and inventory goals
• Be strong with numbers and data analysis – create dashboards using GA4, Big Query, and Looker
• Build deep insights from funnel metrics, user segmentation, and UTM tracking (first/last source)
• Translate data into clear actionable, performance reviews, and strategic insights
• Work across multiple stakeholders – squads, business heads, product, tech, sales, and founders – to align on priorities
• Collaborate with squad POCs for regional trends and performance visibility
• Define SOPs, trackers, planning rituals and lead review cadences for growth execution
• Align with external agency partners to get the best output – from creative to performance to innovation
• Drive SEO growth across landing pages, blogs, schema, and city-wise ranking strategies
• Collaborate with product to launch conversion-focused features and measure PLG impact
• Run AI-powered experiments to increase efficiency and ROI
• Lead and mentor a team of growth marketers, analysts, and performance specialists
• Build execution ownership, prioritization frameworks, and a learning culture
• Deep expertise in Google Ads, Meta Ads, WhatsApp, Marketing automation, GA4, BigQuery
• Proven success in scaling B2C brands, full-funnel execution, and data-led decisions
• Ability to handle ambiguity, work across stakeholders, and operate at both strategic and execution levels
• Strong ability to collaborate with multiple agencies and extract high performance from creative and media partners
• 5-8 years in growth marketing, with hands-on experience across performance, retention, data, and funnel growth
• This position includes tasks supporting Owner and Guest Management, as determined by organizational needs

Bonus Points - These are non-essential, but a bonus if you have them

• Experience in Scaling Growth Through Automation + AI
• Proven Ability to Build and Lead High-Performance Growth Teams

Key Metrics: What you will drive and achieve

• Retention Revenue
• SEO Traffic
• Paid ROAS
• Growth Marketing P&L
• Leads from website direct referral

Our Core Values: Are you a CURATER?

• Curious: Here, your curiosity fuels innovation.
• User-Centric: You'll anticipate the needs of all our stakeholders and exceed expectations.
• Resourceful: You'll creatively optimise our resources with solutions that elevate experiences in unexpected ways.
• Aspire: Keep learning, keep growing—because we're all about continuous improvement.
• Trust: Trust is our foundation. You'll work in a transparent, reliable, and fair environment.
• Enjoy: We believe in having fun while building something extraordinary.

StayVista Spirit: Our Behavioral Competencies – How We Work Together

• Business Acumen: You grasp the basics of our company, customers, and services, always thinking ahead in your work. You're mindful of costs and benefits, making smart decisions while learning from risks and mistakes.
• Change Management: You're open to change, adjusting quickly to new information or challenges. Always eager to learn, you find creative ways to improve your work and seek feedback for growth.
• Leadership: You set clear goals, guide your team with energy, and take full responsibility for the work, ensuring others respect your leadership through action.
• Customer Centricity: You understand both internal and external customer needs and take ownership in addressing any service issues. You maintain clear communication and handle customer interactions with patience and respect.
• Teamwork: You collaborate well with others, respecting diverse opinions and always contributing positively to the team. You keep lines of communication open and share your thoughts without judgment.
• Result Orientation: You take responsibility for completing tasks and proactively tackle challenges to exceed expectations. You're quick to spot issues and address them efficiently, making decisive decisions with resourcefulness.
• Planning and Organizing: You handle multiple priorities well, staying organized and focused. You ensure your work is thorough, accurate, and aligned with set processes to meet goals effectively.
• Communication: You communicate your ideas clearly, encourage dialogue, and ensure timely responses to your team, clients, and manager. You assert your views confidently and use multiple channels to share information effectively.

StayVista is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decisions based on race, colour, religion, caste, creed, nationality, age, sex, including pregnancy, childbirth, or related medical conditions, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected under applicable laws.