Regional Business Manager

The business manager will own route-level P&L and growth for Cherry Collars' intercity bus operations, driving network performance, on-time reliability, customer satisfaction, and utilization of a luxury multi-axle and sleeper fleet equipped with live tracking and onboard amenities. This role partners closely with Operations, Fleet, Customer Support, and Digital to scale services across multiple states while maintaining the brand's standards of safety, comfort, and value.

Key Responsibilities

• P&L ownership and growth
• Build and manage annual and monthly business plans covering demand, pricing, load factors, and contribution margins across routes.
• Optimize the portfolio mix of AC sleeper, seater/sleeper, and multi-axle luxury services aligned to route demand and brand standards.
• Network and route strategy
• Identify and launch high-potential routes; rationalize underperformers using data from bookings, live tracking, and customer feedback.
• Coordinate timetables and dispatch windows to improve on-time performance and asset utilization across evening and night departures typical to intercity services.
• Pricing, promotions, and partnerships
• Design dynamic pricing and discount strategies that preserve Cherry Collars' value positioning while driving occupancy.
• Manage OTA/channel partnerships and performance (e.g., aggregator visibility, conversion, cancellations), ensuring brand consistency and policy alignment.
• Operations and service quality
• Set KPIs for punctuality, cancellations, coach hygiene, and onboard amenity uptime (Wi‑Fi, charging, water, and entertainment), leveraging live bus tracking for transparency.
• Drive safety culture with drivers and crew; ensure compliance with company safety procedures and regulatory norms across states.
• Customer experience and support
• Partner with the attentive customer support team to reduce resolution times, improve CSAT/NPS, and implement feedback loops for continuous improvement.
• Fleet planning and readiness
• Coordinate with Fleet for availability, preventative maintenance, and refurbishment plans for Volvo/Mercedes/Scania/Bharat Benz and other coaches to minimize downtime.
• Digital and product collaboration
• Collaborate with Product/Tech to enhance features like live tracking, manage-bookings workflows, and self-service capabilities that reduce support load and missed-bus stress.
• Compliance and risk
• Ensure adherence to company terms, privacy and data handling, and jurisdictional requirements applicable to operations from the Jamshedpur head office.

Required Qualifications

• Bachelor's degree in business, operations, supply chain, transportation, or a related field; MBA preferred.
• 6+ years in transportation, intercity bus, airline, rail, logistics, or mobility marketplaces with direct P&L or category ownership.
• Proven success optimizing multi-route networks, pricing, schedule design, and channel/OTA growth in a services environment.

Skills and Competencies

• Strong commercial acumen with data-driven decision making across demand forecasting, pricing, and route profitability.
• Operational rigor on punctuality, safety, and service reliability, leveraging tools like live tracking and KPI dashboards.
• Partner management across OTAs and payment channels; comfort with promotional calendars aligned to occupancy targets.
• Customer-centric mindset aligned with Cherry Collars' focus on comfort, safety, and attentive support.
• Cross-functional leadership with Fleet, Operations, and Support to deliver consistent onboard amenity uptime and hygiene standards.
• Familiarity with terms, privacy, and data protection practices relevant to online bookings and manage-bookings workflows.

Success Metrics

• Route-level revenue growth, occupancy/load factor improvement, and contribution margins.
• On-time performance, cancellation rate reduction, and amenity uptime (Wi‑Fi/charging/water/entertainment) adherence.
• CSAT/NPS improvement and reduction in support resolution times through process and product enhancements.
• Efficient fleet utilization and reduced downtime through preventative maintenance coordination.
• OTA/channel conversion uplift and reduced no-shows/cancellations through pricing and communication tactics.

What Cherry Collars Offers

• Opportunity to scale a renowned intercity brand with a luxury, safety-first fleet and technology-led service, including live tracking.
• Customer-first culture with strong support capabilities and a competitive, value-driven pricing strategy.
• Head office support and operations hub in Jamshedpur with multi-state operating exposure.

Job Type: Full-time

Pay: ₹15,000.00 per month

Ability to commute/relocate:

• Jamshedpur, Jharkhand: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Language:

• English (Required)
• Telugu (Preferred)

Work Location: In person