Regional Sales Manager-East-FMCG-Foods
2 days ago
Role & responsibilities
- Preparing monthly sales plan along with sales schemes based on the annual plan (Volume)
- Preparing sales forecast for the current month (package and product mix)
- Forwarding sales plan and sales forecast given to ASM's
- Collecting competitor pricing and send it to Commercial department
- Discussing with commercial department in order to fix the price of various oils
- Analyzing and reviewing the market feedback
- Formulating the sales strategy based on the feedback analysis
- Planning and budgeting various trade promotion activities (distributor & retailers)
- Monitoring and measuring impact of various trade promotions
- Studying distributor wise, sales officer wise performance data submitted by ASM
- Taking stock data from distributors and arriving at the secondary sales for the period
- Visiting to the distributor/trade
- Monitoring performance of ASM's ,SO's and ESM's for corrective measures
- Taking part in the selection process of Sales Officers, ASM's
- Monitoring stock and sales from depots
- Monitoring and collecting the outstanding payment from distributors
- Providing training to the field force and arranging monthly meetings
- Preparing monthly reports on primary and secondary sales, distribution, impact of trade promotion/ trade spend
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