
Digital Marketing Lead
5 days ago
Role & responsibilities
Strategy & Leadership
- Own and execute the Digital marketing strategy aligned with business goals
- Lead and scale digital marketing plans across platforms: Meta (Facebook/Instagram), Google (Search, YouTube, Display), Affiliates, and align the same with the overall media strategy.
- Collaborate with brand, creative, and product teams to ensure message consistency and performance synergy
Paid Media Management
- Oversee budget allocation and media mix modeling across channels
- Optimize campaigns based on performance metrics (A/B testing, incrementality, attribution)
- Analyze cohort behavior, customer journey, and funnel performance to improve efficiency
Data & Analytics
- Define KPIs, create dashboards, and deliver actionable insights to leadership
- Use tools like Google Analytics, Shopify, and CRM platforms to monitor performance.
- Website management and development with help of vendors/agencies.
- Partner with data and finance teams for forecasting, reporting, and customer segmentation
Team & Vendors
- Manage and mentor internal performance marketing team or external agency partners
Preferred candidate profile
Qualifications:
Must-Have:
- 8- 10+ years of performance marketing experience, ideally with 2+ years in a leadership role
- Proven success in scaling traditional FMCG brands in digital media.
- Experience managing paid social, search, display, and affiliate channels
- Highly analytical, comfortable with metrics
- Experience using platforms like Meta Ads Manager, Google Ads, and attribution tools
- Strong understanding of creative testing, customer segmentation, and funnel optimization
Nice-to-Have:
- Familiarity with retail/e-retail performance campaigns (Amazon, FlipKart, BlinkIt, etc.)
- Proven success scaling legacy mass brand in digital space
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