Digital Marketing Lead

3 days ago

Kolkata, West Bengal, India RSH Global Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

Strategy & Leadership

  • Own and execute the Digital marketing strategy aligned with business goals
  • Lead and scale digital marketing plans across platforms: Meta (Facebook/Instagram), Google (Search, YouTube, Display), Affiliates, and align the same with the overall media strategy.
  • Collaborate with brand, creative, and product teams to ensure message consistency and performance synergy

Paid Media Management

  • Oversee budget allocation and media mix modeling across channels
  • Optimize campaigns based on performance metrics (A/B testing, incrementality, attribution)
  • Analyze cohort behavior, customer journey, and funnel performance to improve efficiency

Data & Analytics

  • Define KPIs, create dashboards, and deliver actionable insights to leadership
  • Use tools like Google Analytics, Shopify, and CRM platforms to monitor performance.
  • Website management and development with help of vendors/agencies.
  • Partner with data and finance teams for forecasting, reporting, and customer segmentation

Team & Vendors

  • Manage and mentor internal performance marketing team or external agency partners

Preferred candidate profile

Qualifications:

Must-Have:

  • 8- 10+ years of performance marketing experience, ideally with 2+ years in a leadership role
  • Proven success in scaling traditional FMCG brands in digital media.
  • Experience managing paid social, search, display, and affiliate channels
  • Highly analytical, comfortable with metrics
  • Experience using platforms like Meta Ads Manager, Google Ads, and attribution tools
  • Strong understanding of creative testing, customer segmentation, and funnel optimization

Nice-to-Have:

  • Familiarity with retail/e-retail performance campaigns (Amazon, FlipKart, BlinkIt, etc.)
  • Proven success scaling legacy mass brand in digital space

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