Digital Marketing Manager

24 hours ago

Kolkata, West Bengal, India RRB Advisory Services Pvt Ltd Full time ₹ 20,00,000 - ₹ 40,00,000 per year

Job Description:

  • Seasoned digital marketing professional with hands-on experience of growing and running digital channels- SEM, Email Marketing, Retargeting, Affiliate Marketing, Facebook Marketing, Video Adverts, Experience creating websites and landing pages from scratch
  • Experienced in the development, execution and optimization of Digital Marketing strategies
  • Craft strategies for Digital, social media, SEO and growth hacks
  • Build and manage a rich content/ digital marketing calendar that attracts a qualified audience.
  • Maintain Social Media branding, Online Reputation Management (ORM).
  • Drive and own performance marketing ROI on Facebook and Google
  • Be an expert user of tools such as LinkedIn Sales Navigator, Mailchimp, Twilio etc for analysis and lead generation.
  • Analyze consumer behavior and determine customer attributes.
  • Generate leads for sales.
  • Identify opportunities in new market segments and facilitate expanding market share.
  • Monitor competitions digital marketing activities and develop plan to counter it.
  • Communicate brand value, positioning, company expertise.
  • Set up a sales funnel to generate visits and a sales process to convert those visitors to leads and clients.
  • Strategically allocate budget for paid content with a greater emphasis on driving organic engagements.
  • Measure, track and improve ROI in lead generation initiatives like Conversion rate, lead quality, CPC, CPL etc.
  • High- impact marketing and business development solutions that will drive business growth and boost profits.
  • Calling clients in international markets and setting up appointment with leads.
  • Knowledge of WordPress/ web development.

Required Candidate Profile

  • Demonstrable experience working as a digital marketing professional with at least 4-year experience in handling Adwords, Facebook PPC budgets.
  • Overall, 4-6 years of experience managing the complete suite of digital marketing from SEO, SEM, SMM, Email marketing and Video Marketing, preferably in B2B domain.
  • Should have made PPC strategies to reduce the CPC and CPL.
  • Hands - on experience of Google Analytics, in creating custom reporting, experiments, goals etc.
  • Super skills in native advertising, sponsored content, affiliate marketing and content marketing.
  • Out of box thinker to create new ways of interactions with customer and enhancing the customer experience.
  • Always focused on the end goal of business growth and revenue creation.

Role: Growth Marketing

Industry Type: Analytics/KPO/Research

Department: Marketing and Communication

Employment Type: Full-Time, Permanent

Role Category: Digital Marketing

Education:

PG: MBA/PGDM in Advertising/ Mass Communication, Marketing

Key Skills: Growth Hacking, Growth Consulting, Marketing Strategy, Email Marketing, Marketing Analysis, Google Ads, Performance Marketing, Business Development, Growth Strategy, Marketing Budget

Total Work Experience - 4 years

Job Types: Full-time, Permanent

Pay: ₹20, ₹40,000.00 per month

Benefits:

  • Health insurance

Application Question(s):

  • Do you have experience in B2B marketing? Have you targeted SMBs outside India?

Experience:

  • Digital marketing: 4 years (Required)

Work Location: In person

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