Digital Marketing Manager

2 days ago

Kolkata, West Bengal, India Shree Hari Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Role Overview

We are looking for a highly skilled Digital Marketing Manager to lead our brand's online presence, performance marketing, and digital growth strategy. This role will drive customer acquisition, engagement, and retention across paid media, SEO/SEM, social media, influencer marketing, and e-commerce channels. The ideal candidate should combine data-driven decision making with creative digital storytelling to scale up our Lifestyle Jewellery brand.

Key Responsibilities

  1. Digital Marketing Strategy & Planning

  2. Develop and execute 360° digital marketing strategy aligned with brand objectives, sales targets, and consumer insights.

  3. Build annual & quarterly digital media plans covering paid ads, social content, influencer activations, and e-commerce growth.

  4. Performance Marketing (Paid Media)

  5. Plan and manage campaigns on Meta (Facebook/Instagram), Google Ads, YouTube, Pinterest, marketplaces, and retargeting networks.

  6. Optimize ad spend and ROI using A/B testing, conversion tracking, and audience segmentation.

  7. Monitor key metrics such as ROAS, CPC, CTR, CAC, and cost per sale/lead.

  8. Social Media & Content Marketing.

  9. Build a content calendar for social platforms (Instagram, Facebook, Pinterest, YouTube, LinkedIn).

  10. Oversee creative storytelling, brand aesthetics, and engagement strategies to grow an active community.

Collaborate with designers and photographers to create high-impact visual content (reels, product videos, influencer content).

  1. Influencer & Affiliate Marketing

  2. Identify and collaborate with influencers, bloggers, stylists, and celebrities to promote collections.

  3. Negotiate partnerships, deliverables, and measure
    earned media value
    & influencer ROI.

  4. E-Commerce & Website Management

  5. Drive online traffic & sales through SEO/SEM, CRO (conversion rate optimization), and site performance improvements.

  6. Manage website content, landing pages, and product page storytelling to enhance user experience.

  7. Partner with reporting manager and design teams for exclusive online launches & digital promotions.

  8. Analytics & Reporting

·    Build digital dashboards to track campaign performance, sales funnels, traffic sources, and conversion trends.

·    Analyze data to provide actionable insights on audience behavior, content effectiveness, and ROI optimization.

·    Present monthly & quarterly digital performance reports to management.

  1. Key Skills & Competencies

·    Proven experience in performance marketing, paid ads, SEO/SEM, social media management, and influencer strategy.

·    Proficiency in Meta Ads Manager, Google Ads, Google Analytics, YouTube Ads, Shopify/WordPress/e-commerce tools.

·    Strong creative sense for digital storytelling.

·    Data-driven mindset with expertise in campaign analysis, budget allocation, and ROI improvement.

Excellent leadership & collaboration skills to manage internal teams and agencies.

  1. Education & Experience


• MBA/PGDM or equivalent in Marketing / Digital Marketing .


• 5–10+ years of experience in digital marketing, preferably in fashion, lifestyle, jewellery, retail sectors, or FMCG.

Interested candidates can send their resume to or whatsapp

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