Digital Marketing Manager

2 days ago

Kolkata, West Bengal, India 2coms Full time ₹ 12,00,000 - ₹ 20,00,000 per year

SUMMARY

Job Title: Digital Marketing Head

Location: Kolkata

Department: Marketing & Communications

Industry: Real Estate (Premium Residential & Luxury Housing)

Reports To: Head Marketing / Director Sales & Marketing

Role Overview

The Digital Marketing Head will be responsible for devising and implementing Orbit Group's digital marketing strategies to elevate brand visibility, generate high-quality leads, and facilitate sales conversion. This role requires a profound understanding of real estate marketing, performance analytics, and adept team/vendor management to establish Orbit Group as a premier real estate brand in Kolkata.

Key Responsibilities

  • Campaign Planning & Execution: Design and execute integrated digital campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, YouTube, WhatsApp, and real estate portals.
  • Performance Analysis & Reporting: Monitor and analyze KPIs including lead generation, CPL, CTR, engagement rates, and ROI. Provide actionable insights and monthly performance dashboards to the leadership.
  • SEO & Content Strategy: Oversee SEO for Orbit's website and project microsites. Drive content campaigns (blogs, creatives, videos, newsletters) to enhance organic reach and customer engagement.
  • Marketing Automation & CRM Integration: Ensure seamless integration of campaigns with CRM platforms. Implement marketing automation to nurture leads and optimize the customer journey.
  • Customer Engagement & Branding: Monitor customer engagement metrics across email, WhatsApp, SMS, DMD, and RCS campaigns. Strengthen Orbit Group's digital brand presence through consistent messaging and storytelling.
  • Team Collaboration & Vendor Management: Lead and mentor the digital marketing team. Coordinate with creative agencies, digital partners, and technology vendors to ensure timely delivery and innovation.

Skills & Competencies

  • Profound knowledge of digital marketing tools (Google Ads, Meta Ads, Analytics, SEO tools, CRM systems).
  • In-depth understanding of the real estate customer journey and digital lead funnel.
  • Proven ability to drive ROI-driven campaigns in a competitive market.
  • Excellent analytical, communication, and team leadership skills.
  • Ability to manage multiple stakeholders and external vendors effectively.

Requirements

Requirements:

  • Educational & Experience Requirements

  • MBA/PGDM in Marketing (Digital Marketing specialization preferred).

  • 5 7 years of experience in digital marketing within the real estate industry.
  • Demonstrated success in driving high-quality lead generation campaigns for premium/luxury real estate projects

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