Manager - Brand Alliances

Job Title:

Brand Alliance Manager

Department:

Business Development / Partnerships

Location:

Bengaluru

Experience Required:

3–4 years

About Dealberg

Dealberg elevates your procurement game with customised solutions, cutting-edge tech, and unbeatable prices & quality on everything — from all kinds of packaging needs to office supplies.

Our strengths lie in our well-rounded distribution solutions for businesses across India, seamless tech integration, and strategic partnerships with manufacturers — enabling us to deliver the best quality and value.

We work closely with clients across industries like F&B, retail, eCommerce, apparel & fashion, and more. With offerings spanning categories like packaging, restaurant packaging, warehouse essentials, gifting options, and office supplies, Dealberg is a one-stop shop for businesses looking to simplify and optimise their procurement processes.

Job Summary

We're looking for an experienced and dynamic
Brand Alliance Manager

to drive strategic partnerships with leading brands and suppliers across categories such as
electronics, home appliances, consumer durables, and generic merchandise

.

The ideal candidate will have hands-on experience in onboarding and managing brands for e-commerce or B2B marketplaces, building strong supplier relationships, and creating scalable sourcing pipelines that strengthen Dealberg's product and category portfolio.

Key Responsibilities

1. Brand Onboarding & Relationship Management

• Identify, approach, and onboard brands and manufacturers across key categories: electronics, appliances, consumer durables, and general merchandise.
• Negotiate commercial terms, margins, and supply agreements in alignment with company objectives.
• Build long-term relationships with brand partners to ensure sustainable engagement and consistent supply.
• Collaborate with procurement and category teams to ensure smooth onboarding and pricing accuracy.

2. Strategic Partnerships & Alliances

• Develop strategic alliances with OEMs, distributors, and importers to enhance Dealberg's product range and sourcing efficiency.
• Lead category expansion initiatives by identifying new and complementary product lines.
• Co-create brand collaboration plans, marketing tie-ups, and promotional campaigns with the marketing team.

3. Business Growth & Revenue Enablement

• Track and analyse brand performance in terms of sales and margins
• Optimise product mix, pricing strategy, and replenishment planning based on demand insights.
• Drive contribution margin improvement through better negotiations, incentives, and supply-side efficiency.

4. Market Research & Competitor Analysis

• Stay updated on industry trends, new product launches, and competitor brand tie-ups.
• Conduct market mapping to identify emerging brands or product gaps in Dealberg's portfolio.
• Recommend new categories and strategic opportunities based on demand patterns.

5. Cross-functional Collaboration

• Work closely with procurement, finance, operations, and tech teams to ensure brand partnerships translate into smooth execution.
• Liaise with finance for payment terms, credit cycles, and reconciliation with partner brands.
• Coordinate with marketing to align brand visibility and promotional activities with partnership objectives.

Qualifications

• Bachelor's degree (MBA preferred) in Business, Marketing, or related field.
• 3–4 years of experience in
  brand partnerships, alliances, or category management

within
e-commerce or B2B trading environments

.
- Proven experience in onboarding and managing brands across
electronics, appliances, consumer durables, and general merchandise

categories.

Key Skills

• Strong network of brand and distributor contacts across relevant categories.
• Excellent negotiation, communication, and relationship management skills.
• Strong business acumen with an understanding of pricing, margins, and product lifecycle management.
• An analytical mindset and the ability to drive decisions through data.
• Comfortable working in fast-paced, cross-functional startup environments.

Why Join Dealberg

• Be part of a high-growth, tech-led procurement platform scaling across India.
• Opportunity to build and own brand partnerships that shape Dealberg's product ecosystem.
• Work with a passionate, collaborative team focused on innovation and long-term impact.