Product Marketing Specialist
2 weeks ago
Job Title: Product Marketing Specialist
Location: Verna, Goa
Experience Required: 6-8 years
Employment Type: Full-Time
Company: SIVA Inotec Limited
Key Responsibilities:
- Own the marketing strategy and execution for a dedicated product line, driving campaigns from concept to result.
- Plan and execute integrated marketing campaigns, including email marketing, paid ads, LinkedIn outreach, content, and offline collaterals.
- Create and manage brochures, flyers, product datasheets, and presentations (basic design proficiency required).
- Lead digital campaigns using Google Ads, LinkedIn Ads, and other platforms, including audience targeting and performance optimization.
- Develop product positioning, messaging, and go-to-market strategies in alignment with product and sales teams.
- He/she should also be able to organize webinars with customers and potential clients to promote the product line and generate leads
- Track KPIs, analyze data, and prepare performance reports with insights for continuous improvement.
- Stay on top of industry trends, competitors, and customer needs to shape relevant marketing strategies.
- Work closely with cross-functional teams to ensure brand consistency and maximize impact.
Key Requirements:
- Minimum 6- 8 years of experience in marketing, with proven experience managing a product line or vertical independently.
- Hands-on experience with digital marketing tools (Google Ads, LinkedIn Campaign Manager, etc.).
- Strong communication and content development skills (brochures, emails, LinkedIn posts, etc.).
- Ability to work independently and handle multiple marketing functions end-to-end.
- Strong analytical skills to assess campaign effectiveness and make data-driven decisions.
- Experience in B2B, industrial, or technology marketing preferred.
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