Product Marketing Specialist

2 weeks ago


Mormugao, Goa, India Siva Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Product Marketing Specialist

Location: Verna, Goa

Experience Required: 6-8 years

Employment Type: Full-Time

Company: SIVA Inotec Limited

Key Responsibilities:

  • Own the marketing strategy and execution for a dedicated product line, driving campaigns from concept to result.
  • Plan and execute integrated marketing campaigns, including email marketing, paid ads, LinkedIn outreach, content, and offline collaterals.
  • Create and manage brochures, flyers, product datasheets, and presentations (basic design proficiency required).
  • Lead digital campaigns using Google Ads, LinkedIn Ads, and other platforms, including audience targeting and performance optimization.
  • Develop product positioning, messaging, and go-to-market strategies in alignment with product and sales teams.
  • He/she should also be able to organize webinars with customers and potential clients to promote the product line and generate leads
  • Track KPIs, analyze data, and prepare performance reports with insights for continuous improvement.
  • Stay on top of industry trends, competitors, and customer needs to shape relevant marketing strategies.
  • Work closely with cross-functional teams to ensure brand consistency and maximize impact.

Key Requirements:

  • Minimum 6- 8 years of experience in marketing, with proven experience managing a product line or vertical independently.
  • Hands-on experience with digital marketing tools (Google Ads, LinkedIn Campaign Manager, etc.).
  • Strong communication and content development skills (brochures, emails, LinkedIn posts, etc.).
  • Ability to work independently and handle multiple marketing functions end-to-end.
  • Strong analytical skills to assess campaign effectiveness and make data-driven decisions.
  • Experience in B2B, industrial, or technology marketing preferred.


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