D2C Marketplace Lead
2 weeks ago
About Diving Swan
Diving Swan is a fast-growing demi-fine jewelry brand inspired by global minimalism, timeless aesthetics, and premium craftsmanship. We are expanding our presence on leading online marketplaces like Amazon, Flipkart, and Myntra, and are looking for a
hands-on Marketplaces Lead
who can manage these channels end-to-end, driving growth and excellence.
Role Overview
We are seeking a
Marketplace Lead
to manage our presence on Amazon, Flipkart, and Myntra. This is an
individual contributor role
that requires a highly motivated, data-driven, and detail-oriented professional capable of independently handling all aspects of marketplace operations – from catalog setup and content optimization to performance marketing, order fulfillment, and customer experience.
Key Responsibilities
1. Marketplace Account Management
- Own and manage the end-to-end relationship with Amazon, Flipkart, and Myntra.
- Ensure smooth onboarding, compliance, and adherence to platform policies.
- Build strong working relationships with category managers and marketplace partners.
2. Catalog & Listings
- Create, upload, and optimize product listings with accurate titles, bullet points, descriptions, keywords, and high-quality images.
- Maintain updated product catalogs across platforms, ensuring consistency with Diving Swan brand identity.
- Optimize content for SEO within each marketplace.
3. Pricing & Promotions
- Develop competitive pricing strategies while safeguarding brand positioning.
- Manage discounts, promotions, lightning deals, and special campaigns to maximize visibility and sales.
- Track competitor pricing and offers to stay ahead.
4. Sales & Performance Management
- Monitor daily/weekly sales, revenue, margins, and returns.
- Track KPIs: AOV, conversion rates, CPC, CTR, ROAS, Sell-through rate, and customer reviews.
- Implement strategies to meet monthly/quarterly sales targets.
5. Advertising & Growth
- Plan and execute marketplace advertising campaigns (Amazon Ads, Myntra Ads, Flipkart Ads).
- Manage ad budgets, monitor campaign performance, and optimize for ROI.
- Drive visibility and ranking for priority SKUs.
6. Operations & Fulfillment
- Coordinate with logistics partners and in-house operations team to ensure timely fulfillment (FBA/FBM, Flipkart Fulfilled, Myntra's fulfillment models).
- Monitor inventory health, ensure adequate stock levels, and minimize out-of-stock situations.
- Reduce order cancellations, RTOs, and returns.
7. Customer Experience & Reviews
- Manage customer queries, complaints, and escalations through marketplace dashboards.
- Proactively monitor reviews and ratings; implement initiatives to drive positive feedback.
- Work with internal teams to resolve quality/packaging issues.
8. Reporting & Analysis
- Prepare weekly and monthly reports on sales, ad performance, returns, and category trends.
- Analyze performance data and recommend actions to improve traffic, conversion, and profitability.
- Share insights with leadership to guide strategic decisions.
Requirements
- Experience:
2–4 years of proven experience managing Amazon, Flipkart, and Myntra marketplaces independently. (Jewelry/fashion/lifestyle category experience preferred.) - Skills:
- Strong knowledge of e-commerce operations, listing optimization, and ad management.
- Analytical mindset with proficiency in Excel/Google Sheets and marketplace analytics dashboards.
- Hands-on experience with campaign management and budget optimization.
- Strong attention to detail and ability to multitask.
- Excellent communication and negotiation skills.
- Mindset:
Self-starter, highly accountable, and able to work independently with minimal supervision
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