Conversion Specialist
2 days ago
About Us:
HamBOLDs Pvt Ltd
is a growing beauty and personal care company backed by over 26 years of legacy from Sunchem India. We manage three dynamic brands:
Epitight, Cozitis, and Niconi,
committed to delivering innovative and effective products. We are driven by performance, creativity, and customer experience. Our mission is to craft data-driven brand stories and deliver seamless e-commerce experiences that convert visitors into loyal customers.
Role Overview:
We are looking for a
Conversion Rate Optimizer (CRO Specialist)
who will be responsible for maximizing the performance of our digital assets by improving user experience, A/B testing, and optimizing customer journeys across websites and landing pages. The role requires analytical thinking, creative problem-solving, and a deep understanding of consumer psychology and e-commerce metrics.
Key Responsibilities:
- Analyze user behavior, website performance, and funnel metrics to identify drop-offs and optimization opportunities.
- Plan and execute
A/B tests
,
multivariate tests
, and
landing page experiments
across Epitight, Cozitis, and BuyNiconi websites. - Collaborate with
performance marketing
,
UI/UX
, and
tech teams
to improve page layouts, CTAs, and overall site experience. - Monitor KPIs such as
CTR, bounce rate, add-to-cart ratio, checkout completion
, and
conversion rate
. - Leverage tools like
Google Analytics, Hotjar, Clarity, GA4, and Tag Manager
for insights and performance tracking. - Create data-backed reports and recommend actionable improvements based on testing outcomes.
- Optimize product pages, checkout flows, and ad landing pages for higher ROI.
- Coordinate with designers and copywriters to ensure persuasive content aligns with CRO goals.
- Stay updated with the latest CRO, UX, and digital marketing trends to drive innovation.
Requirements:
- 2-5 years of experience in
Conversion Rate Optimization
, preferably in
D2C or e-commerce
. - Strong analytical skills and proficiency in
Google Analytics, GA4, Hotjar, Optimize, or similar tools
. - Experience with
A/B testing
,
funnel analysis
, and
heat mapping tools
. - Basic understanding of
HTML/CSS
, and familiarity with
Shopify or WordPress
platforms is a plus. - Excellent communication and presentation skills.
- Data-driven mindset with creative problem-solving ability.
Why Join HamBOLDS?
- Opportunity to work across three fast-growing D2C brands.
- Collaborative and creative culture focused on innovation and growth.
- Exposure to end-to-end e-commerce operations and digital performance strategies.
- Competitive compensation and career growth opportunities.
Location:
Goregaon, Mumbai
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