Content Specialist

5 days ago

Mumbai Metropolitan Region, India Navsoft Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Location: Mumbai Lower Parel(Full Time)

Required Skill set

  • Proven content writing & strategy experience in B2B/IT industry.
  • Strong SEO-optimized writing across blogs, ads, websites, social, email, whitepapers.
  • Ability to write persuasive, conversion-focused copy in multiple formats.
  • Strong research & analytical skills for market/competitor insights.
  • Excellent editing, proofreading, and adaptability across platforms.
  • Experience collaborating with design, SEO, marketing & product teams.
  • Strong project & time management; ability to handle multiple projects.
  • Excellent communication skills (written & verbal).
  • Ability to work independently and in teams.
  • Familiarity with LLMs, AEO & GEO concepts.

Job Responsibility

  • Execute on the content production strategy that aligns with our brand's vision and marketing objectives, driving significant engagement and sales leads.
  • Research and write high-quality, SEO-optimized content across blog posts, landing pages, ads, website copy, whitepapers, outreach campaigns, social media, email marketing, influencer collaborations, etc.
  • Craft persuasive, conversion-focused content that aligns with campaign goals and brand voice. In line with multi-format writing expectations.
  • Conduct comprehensive market research and competitor analysis to pinpoint trends and audience preferences to generate fresh content ideas and fill content gaps.
  • Edit and proofread content to ensure clarity, consistency, correct tone, grammar, and style.
  • Adapt writing style for different platforms and audiences, shifting between long-form blog narratives and punchy ad or landing page copy.
  • Collaborate with designers, SEO specialists, strategists, and marketers to align copy with branding, visual content, and campaign strategy.
  • Work on multiple content projects simultaneously and meet deadlines.
  • Collaborate closely with the designers, SEO specialists, strategists, product, marketing & analytics team, and stakeholders to align copy with branding, visual content, and campaign strategy.
  • Experience in writing content for the B2B or IT industry.
  • Experience in developing Content Strategies
  • Strong Research capabilities
  • Proofreading skills
  • Excellent written and verbal communication skills
  • Ability to work independently as well as collaboratively within a team
  • Familiarity with LLMs and concepts such as AEO and GEO.

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