Marketing Communications Specialist

3 days ago

Mumbai Metropolitan Region, India Aptita Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Role - Marketing Head

Year's of Exp - 5 to 7 Years

CTC - 15 to 20 LPA

Shift - Regular Shift

Location - Mumbai - Worli

Job Description

  • An experienced Marketing Specialist specializing in F&B, FMCG, Fashion, Health, and Fitness
  • Develop and implement the overall marketing strategy including campaign objectives, target audience, messaging, and metrics for success.
  • Identify and recruit relevant influencers who align with the brand's values, target audience, and marketing objectives. Develop and maintain strong relationships with influencers, negotiating contracts, and managing partnerships.
  • Plan, coordinate, and execute influencer marketing campaigns across various platforms, ensuring that content is engaging, authentic, and compliant with brand guidelines.
  • Collaborate with influencers to develop compelling and creative content that resonates with the target audience. Provide guidance and feedback to ensure brand consistency and optimize content performance.
  • Monitor and analyze the performance of influencer marketing campaigns, utilizing data and analytics to measure effectiveness, identify trends, and optimize strategies for better results.
  • Manage the influencer marketing budget, allocating resources effectively to maximize ROI and achieve campaign objectives.
  • Lead and mentor a team of influencer marketing professionals, providing guidance, setting performance goals, conducting regular performance reviews, and fostering a collaborative and high-performing team environment.
  • Creating and Heading a team of influencers on social media platforms to promote brands or products
  • Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing. Identify new opportunities and innovative approaches to enhance the company's influencer marketing efforts.
  • Led the internal marketing team and synchronized the workflow and guided and help to build successful strategies for the betterment and growth of the company.

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