Influencer Marketing Specialist
3 days ago
We seek an Influencer Marketing Specialist for a D2C brand in Mumbai.
Job Responsibilities
Influencer Marketing Strategy & Execution
● Source, assess, and build authentic relationships with creators who align with the brand's voice and values.
● Lead all influencer campaigns across platforms (Instagram, YouTube), from concept to reporting.
● Negotiate smartly, always optimising spending while ensuring high-quality outcomes.
● Measure what matters - track KPIs like hook rate, hold rate, engagement, CTR, and conversions.
● Use insights to constantly evolve campaign formats, briefs, and performance strategy.
Operational Excellence
● Maintain a detailed creator CRM with clear data, pipelines, and relationship notes.
● Streamline creator briefs, contracts, and content approval processes.
● Collaborate closely with brand, performance, and content teams to integrate influencer strategy with wider marketing goals.
● Stay ahead of platform trends and formats and translate them into practical experimentation.
Job Qualifications
● 2-7 years of experience in influencer marketing and creator partnerships
● Experience working with D2C brands(preferably kids wear or apparel) directly or via an marketing agency
● Deep familiarity with digital-first platforms and creator trends across Instagram, YouTube, and more.
● Strong analytical thinking, you know how to turn numbers into a narrative and actions. Being able to build a predictable outcome for creators to invest in.
● Budget-smart with an ROI mindset, you don't throw money; you make it work harder.
● Excellent written and verbal communication - crisp, clear, compelling.
● Highly organised with strong project management and alignment skills.
● Bonus if you've worked with creators, micro-influencers, or built advocacy/ambassador communities
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