Influencer Marketing Manager

5 days ago

Mumbai Metropolitan Region, India Raise Beauty Full time ₹ 10,00,000 - ₹ 12,00,000 per year

About Us:
Raise Beauty is a beauty products brand under the umbrella of Jean-Claude Biguine & Bounce Salons, two of India's leading premium salon chains. Building on years of expertise in beauty and personal care, Raise Beauty brings salon-quality products to the digital-first consumer combining innovation, performance, and a deep understanding of modern beauty needs.

Location:
Worli

Working Model:
Onsite

Days:
Monday to Friday

Timings:
10:30 AM - 7:30 PM

Budget:
8 to 10 LPA (depending on experience)

Experience:
2-5 years

Role Overview:
We're looking for a creative and performance-driven
Influencer Marketing Manager
to build and scale Raise Beauty's influencer program across Instagram, YouTube, and emerging platforms. You will manage collaborations end-to-end, develop campaigns, and drive brand awareness, engagement, and conversions through authentic storytelling.

Key Responsibilities

Influencer Discovery & Outreach

  • Identify, onboard, and manage relevant creators aligned with the brand's aesthetic and values.
  • Negotiate deliverables, timelines, and budgets with creators and agencies.

Campaign Planning & Execution

  • Plan monthly/quarterly influencer calendars tied to product launches, festive campaigns, and key brand moments.
  • Coordinate product seeding, gifting, and paid/barter collaborations.

Content Strategy

  • Brief creators with storytelling guidelines that highlight product USPs.
  • Curate and repurpose top-performing content for ads, emailers, and website.

Relationship Management

  • Build and maintain strong relationships with creators and influencer agencies.
  • Stay updated on trends, reels formats, and viral hooks.

Performance Tracking & Reporting

  • Monitor campaign metrics including reach, engagement, ROI, and conversions.
  • Provide actionable insights to optimize influencer strategy.

Requirements

  • 2-5 years of experience in influencer marketing for D2C, fashion, beauty, or lifestyle brands.
  • Existing network of creators across beauty, lifestyle, wellness, etc. is a strong plus.
  • Strong written and verbal communication skills.
  • Data-driven with experience using analytics tools (Instagram Insights, Bitly, Google Analytics, etc.).
  • Highly organized with strong project management skills.

Preferred Qualities

  • Self-starter with strong ownership.
  • Excellent coordination and relationship-building skills.
  • Passionate about digital marketing, content trends, and influencer-driven growth.

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