Product Marketing

7 days ago

Mumbai, India Cogoport Full time

Cogoport is the leading & fastest growing B2B international organization, which provides simplified freight movement and various finance solutions or services for businesses across the globe. We solve our customer’s (Importers, exporters, freight forwarders and all the stakeholder in shipping ecosystem) problems though the power of tech and product. Our business model is based on principles of aggregation and integration of services. We do this by providing digital and technology-enabled solutions that enable freight to move faster, cheaper and more efficiently from point to point.

International Trade can be complicated at times and every day brings new challenges and opportunities to learn.

When we simplify international trade, it empowers and affects every human being on the face of this earth. Seven billion people - one common problem.

We are seeking an experienced Conversion Optimization Specialist to join our marketing team. As a Conversion Optimization Specialist at our company, you will be responsible for managing, testing and implementing conversion points in the marketing funnel.

**In this role, you’ll get to**:

- Manage key conversion points in the marketing funnel
- Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
- A/B test and continually measure the performance of CTAs
- Optimize our marketing’s conversion paths
- Increase conversion rates and drive marketing-qualified leads for our sales team
- Optimize the lead-to-customer conversion rate
- Increase funnel marketing efficiencies
- You're organised and structured, but can be flexible to the fast-paced environment of a startup like ours.
- You're a hands-on type who'll get into the weeds of things to deliver tangible results
- Someone with a track record helping app businesses launch products, and improving post-install KPIs such as retention and revenue
- This role is perfect for someone who's already worked on product marketing strategies in the past, but wants more ownership of what it looks like end-to-end

**We are looking for people who**:

- BA/BS or equivalent working experience
- 2+ years of product marketing experience in a B2B company (preferably app or similar tech)
- Past experience with web analytics, A/B testing, and inbound marketing tactics
- Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
- Good project management and communication skills. You will need to work with multiple stakeholders, both internal and external
- Critical-thinker and problem-solver
- Strong time management and project management skills

**Our Core Values**

**Intrapreneurship**: At Cogoport, you own and drive projects forward. You have the world at your feet, and complete flexibility and freedom to take up new initiatives that would benefit the customer.

**Customer Centricity**: Our customers are at the heart of all that we do. Without happy customers, our company is doomed. Understanding their perspective collectively is key to our success.
- Cogoport is an _**_equal opportunity employer_**_. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and respected at work._

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