Senior Google Ads Strategist – Ecommerce

7 days ago

Noida, Uttar Pradesh, India Infoneo Technologies Private Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We're seeking a
Senior Google Ads Strategist
to lead our
enterprise-level performance marketing operations
across Shopping, PMax, and Search campaigns.

This is a
hands-on, data-driven role
focused on profitable scale, SKU-level optimization, and advanced analytics for
high SKU-count ecommerce storefronts
.

If you live and breathe ROAS, Merchant Center feeds, and margin modeling — this role is for you.

Key Responsibilities
Daily Operations

  • Optimize Shopping, PMax, and Search performance at SKU and query level.
  • Monitor
    CPC drift, impression share loss, and auction competition
    .
  • Execute
    daily budget pacing
    across multiple storefronts.
  • Identify and resolve
    Merchant Center disapprovals and feed errors
    immediately.
  • Track
    competitor pricing
    and adjust bids or segmentation rules dynamically.
  • Validate
    GA4 conversion accuracy
    and troubleshoot tracking anomalies.

Weekly Operations

  • Rebuild and refine
    Shopping campaign priority structures and custom label logic
    .
  • Update
    PMax asset groups
    and resegment product inventory.
  • Conduct
    negative keyword tuning
    and
    query sculpting
    .
  • Audit feeds for
    accuracy, completeness, and attribute quality
    .
  • Diagnose
    cross-channel cannibalization
    between PMax, Search, and Shopping.
  • Deliver
    data-backed weekly performance insights reports
    .

Technical Responsibilities

  • Manage and optimize
    Merchant Center feeds
    with rule-based transformations.
  • Design
    custom label systems
    tied to margin bands, price competitiveness, lifecycle, or velocity.
  • Build
    query routing logic
    via campaign priorities and negatives.
  • Segment
    PMax campaigns
    by product category, audience intent, or margin.
  • Troubleshoot
    GA4 attribution inconsistencies
    and ensure
    conversion integrity
    .
  • Maintain and enhance
    BigCommerce → GA4 → GTM
    data flow.
  • Resolve
    structured data issues, policy flags, and feed mismatches
    promptly.

Analytical Responsibilities

  • Perform
    contribution margin
    and
    SKU-level profitability analysis
    .
  • Model
    cost curves
    and forecast
    ROAS under varying spend levels
    .
  • Identify
    SKU clusters
    that drive incremental lift or inefficiencies.
  • Analyze
    auction insights, competitor bids, and impression share trends
    .
  • Use
    regression-style reasoning
    to identify performance causation.

Required Experience

  • 5+ years managing
    large-scale Google Ads accounts
    for ecommerce brands.
  • Proven success managing
    Shopping feeds with 1,000+ SKUs
    .
  • Deep expertise in
    PMax segmentation
    and
    feed-only structures
    .
  • Hands-on experience resolving
    Merchant Center errors and policy issues
    .
  • Demonstrated improvement in
    ROAS, MER, and contribution margin
    at scale.
  • Strong command of
    GA4, GTM, and enhanced conversions
    .
  • Experience with
    multi-domain or multi-storefront ecosystems
    .

Required Skills

  • Expert in
    Shopping campaign architecture
    and
    Search campaign structuring
    .
  • Ability to compute bids using
    margin, CVR, and CPC cost structures
    .
  • Strong understanding of
    attribution models
    and their business implications.
  • Proactive in diagnosing
    landing page conversion issues
    .
  • High responsiveness, daily monitoring discipline, and analytical precision.

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