 
						Meta ads/ Google ads Specialist
11 hours ago
Profile: Google & Meta Ads Specialist
Location: Noida | Experience: 4+ Years | Industry: EdTech
About Us
We are a fast-growing EdTech company dedicated to providing industry-ready courses in Data Science, Artificial Intelligence, Investment Banking, and more.
Our mission is to empower learners with high-quality, skill-based education and certifications to help them excel in today's competitive job market.
Role Overview
We're looking for an experienced Google & Meta Ads Specialist to lead our paid marketing efforts across Google, Facebook, and Instagram.
The ideal candidate will have a strong background in performance marketing, with proven success in lead generation, campaign optimization, and ROI improvement.
Key Responsibilities
- Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube).
- Manage and scale Meta Ads campaigns (Facebook & Instagram) for lead generation.
- Conduct detailed keyword research, audience segmentation, and competitor analysis.
- Manage and allocate ad budgets effectively to maximize ROI and reduce CPL/CPA.
- Implement conversion tracking, analytics, and A/B testing for ads and landing pages.
- Collaborate with content and design teams to create high-performing ad creatives.
- Monitor campaign performance using Google Analytics, GTM, and CRM tools, and share actionable insights.
- Develop remarketing and funnel optimization strategies to boost conversions.
Required Skills & Qualifications
- Minimum 3 years of hands-on experience managing Google Ads.
- Proven expertise in Meta Ads (Facebook & Instagram) campaign management.
- Strong understanding of PPC, SEM, bidding strategies, remarketing, and conversion optimization.
- Proficiency in Google Ads Manager, Meta Ads Manager, Google Analytics, GTM, and CRM platforms.
- Demonstrated experience in lead generation and ROI-driven campaigns.
- Analytical mindset with strong reporting and problem-solving skills.
Preferred Qualifications
- Google Ads and Meta Ads Certifications.
- Experience in EdTech, e-commerce, or SaaS industries.
- Familiarity with LinkedIn Ads or other paid advertising platforms.
What We Offer
- Competitive salary with performance-based incentives.
- Opportunity to work in a dynamic, fast-growing EdTech environment.
- Room for professional growth, creativity, and innovation.
- A collaborative and impact-driven team where your work truly makes a difference.
Kindly share your cv:
Contact Details: 
Job Types: Full-time, Permanent
Pay: ₹30, ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
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