LinkedIn & ABM Strategist

6 days ago

Bengaluru, Karnataka, India Taglynk Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We're hiring a
LinkedIn & ABM Strategist
to take charge of
3–4 key client accounts
—owning strategy, campaign execution, ABM orchestration, reporting, and retention.

Your Role

You'll lead the full-funnel LinkedIn and ABM motion—from account list curation to multi-channel campaign rollout to pipeline measurement.

Key Responsibilities

Strategy & Planning

  • Build and validate ICP-focused account lists using LinkedIn Sales Nav, ZoomInfo, Clay, and Clearbit.
  • Define ABM GTM motions tailored to funnel stages (1:Many, 1:Few, 1:1).
  • Map channel mix across LinkedIn Ads, paid search, programmatic, retargeting, outbound/email, and sales enablement.

Execution & Campaign Management

  • Launch and manage LinkedIn paid campaigns—TOFU to BOFU across ad formats (conversation, lead gen, retargeting).
  • Set up nurture cadences using HubSpot/Salesforce flows + enable outbound playbooks via Apollo/Outreach.
  • Personalize messaging using dynamic content and AI-generated copy (ChatGPT, Jasper, , etc.).
  • Collaborate with the creative team to deliver on-brand, scroll-stopping creatives and landing pages.

Analytics & Reporting

  • Track impact from account engagement → MQLs → SQLs → pipeline → revenue using HubSpot, Salesforce, Segment, GA.
  • Maintain clean campaign hygiene and CRM attribution models.
  • Share weekly/monthly client performance decks with actionable insights and next steps.

Client Management & Retention

  • Own 3–4 client accounts, acting as the strategic lead, supported by internal media/creative resources.
  • Lead weekly client calls, ensuring transparent performance discussions and roadmap alignment.
  • Focus on long-term retention (12+ months) by driving continuous results, experimentation, and stakeholder trust.

**You'll

Thrive If You Have**

  • 3–6 years of experience in B2B SaaS marketing with a strong focus on LinkedIn Ads and ABM execution.
  • Strong knowledge of HubSpot and/or Salesforce for CRM & funnel tracking.
  • Hands-on experience with tools across the ABM tech stack, including:
  • CRM/Marketing Automation: HubSpot, Salesforce, Marketo, Pardot
  • Intent & Enrichment: G2, Bombora, Clearbit, ZoomInfo
  • Predictive & Targeting: 6sense, Demandbase
  • Sales Enablement: Vidyard, Highspot
  • Analytics: Segment, GA, Tableau, Power BI
  • Ability to scrape, enrich, and segment high-fit account lists from various sources.
  • Comfort using AI tools to scale creative/copy production.
  • Strong written/verbal communication—comfortable driving client discussions independently.
  • Proven experience retaining client accounts for 12+ months through strategy and results.

KPI Expectations

  • Successfully manage 3–4 SaaS client accounts.
  • Ensure minimum 12-month client retention by owning strategy, execution & reporting end-to-end.
  • Achieve consistent pipeline impact—measured by SQLs, deal value, and revenue contribution.

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