Social Media Strategist

2 hours ago

Bengaluru, Karnataka, India Ola Electric Full time ₹ 5,00,000 - ₹ 15,00,000 per year

About the Role

We're looking for a Social Media Strategist who lives and breathes culture, content, and creators. Someone who can run social media like a newsroom — fast, reactive, and always on trend — while building long-term brand love. You'll set the tone, own the calendar, and drive output at scale (30–40 assets a month) with craft and clarity.

KEY RESPONSIBILITIES

  • Lead social across all platforms (IG, Twitter/X, YouTube, LinkedIn, emerging).
  • Partner with creators and influencers to build authentic, scroll-stopping content.
  • Spot trends, moments, and cultural hooks — and turn them into content fast.
  • Own social response in tricky moments; manage brand reputation with speed and empathy.
  • Drive 30–40 assets/month with a mix of motion, static, copy-first and creator-led content.
  • Guide designers, copywriters, video editors, and community managers.
  • Track performance, iterate content formats, and scale what works.
  • Spot cultural and design trends early, and experiment with bold, new directions

REQUIREMENTS:

  • 4–6 years of experience in social media, content, or digital marketing (brand-side or agency).
  • Proven ability to ship high-volume, high-quality content consistently.
  • Strong grasp of creator economy, meme culture, and short-form video.
  • Experience handling brand reputation and crisis response on social media.
  • Creative and analytical mindset: can think in hooks, but also track ROI.
  • Leadership skills: ability to inspire and manage a small social/content team.

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