Social Media Strategist

6 days ago

Bengaluru, Karnataka, India Aisle Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Our Mission
To build the most romantic place on the internet.

About Us
Aisle is a high-intent dating app, the wise middle path between casual dating and matrimony apps. We were the 2nd most downloaded dating app in 2020 and rank 3rd among the top-grossing dating apps in India after Tinder & Bumble. Aisle has more success stories per 1000 users than any other dating app in India. As of March 2022, Aisle is a part of InfoEdge, one of the largest tech public companies in India.

Key Responsibilities

  • Develop and execute social media strategies across Instagram, YouTube, LinkedIn, and emerging platforms to drive growth and engagement.
  • Plan, script, and oversee platform-native content including reels, shorts, memes, posts, and stories.
  • Monitor trends, challenges, and formats; adapt them to amplify brand storytelling.
  • Manage daily posting, captions, and community interactions to ensure a consistent brand voice.
  • Build and manage influencer and creator collaborations, including partnerships with influencer agencies.
  • Create influencer briefs to ensure content consistency, quality, and brand alignment.
  • Track, analyze, and report on social media performance using analytics tools; apply insights to optimise strategies.
  • Conduct competitor analysis, platform audits, and ROI measurement for campaigns.
  • Collaborate with content, design, and marketing teams for unified communication across all touchpoints.

Requirements

  • 2-4 years of proven experience in social media management, content strategy, or a hybrid creative role OR you are a creator (Min 15k followers) with 2-3 years of work ex OR you have worked in agency and run campaigns for brands scaling their social media
  • Should be a self-starter (able to use Canva/Insta editor to edit videos if needed). Must work like a creator and should be comfortable on camera.
  • Demonstrated success in scaling Instagram, YouTube, or LinkedIn handles.
  • Strong understanding of algorithms, content formats, and platform-native behaviors.
  • Hands-on experience with influencer marketing and UGC campaigns.
  • Excellent copywriting, editing, and visual storytelling skills.
  • Analytical mindset with proficiency in social media analytics and reporting tools.
  • Basic video editing and creative content production skills are a plus.
  • Agency background or experience managing multiple campaigns simultaneously is an advantage.
  • Good to have: being a micro creator

What We Offer

  • Opportunity to lead social media (Instagram, YouTube, LinkedIn, Twitter, Reddit) for a fast-growing consumer brand.
  • Exposure to influencer marketing, UGC campaigns, and creator collaborations.
  • A culture that encourages experimentation, fresh ideas, and innovation.

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