Social Media Strategist

2 days ago

Bengaluru, Karnataka, India AIM Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role:

We are looking for a
Social Media Specialist
with a proven track record of scaling and managing large social media platforms—especially
Instagram and LinkedIn
. If you've built communities, cracked the algorithm, and know how to drive both engagement and follower growth for a media or content-led brand, we want to talk to you.

Key Responsibilities:

  • Own and execute the content strategy for Instagram, LinkedIn, and other platforms
  • Drive follower growth, engagement, and reach through smart content planning, trend-mapping, and platform-specific storytelling
  • Collaborate with editorial, design, and video teams to create platform-native content
  • Analyze performance metrics and constantly optimize content formats, posting times, and strategies
  • Manage influencer collaborations, social partnerships, and reels strategy where applicable
  • Stay updated with the latest social media trends, tools, and platform updates

Requirements:

  • 3+ years of hands-on experience managing social media for a fast-paced media, publishing, or content-first brand
  • Demonstrated success in growing Instagram and LinkedIn handles to significant scale (10k–100k+)
  • Strong understanding of social media analytics, performance tools, and content formats
  • Creative mindset with sharp copywriting skills and an eye for visual storytelling
  • Comfortable working in a high-ownership, fast-paced team

Bonus Points For:

  • Experience with paid social media marketing and boosting strategy
  • Experience using tools like Buffer, Hootsuite, Meta Business Suite, or SproutSocial
  • Strong network in the media/tech ecosystem

Preferred Industry:
Media / Content / Digital Publishing

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