Lead – Social Media

1 week ago

Bengaluru, Karnataka, India Kaizen Que Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Job Title: Lead – Social Media

Location:
Bangalore

Department:
Brand & Marketing

About the Role

We are looking for a
dynamic, creative, and data-driven Social Media Lead
to drive our brand presence, audience engagement, and content performance across all digital platforms. The ideal candidate is a strategist and executor someone who understands storytelling, analytics, and community culture in equal measure.

This role will lead the
end-to-end social media strategy
, manage cross-platform execution, and collaborate with content, design, and digital marketing teams to ensure consistent brand growth and visibility.

Key Responsibilities

Strategy & Planning

  • Develop and execute a
    comprehensive social media strategy
    aligned with the brand's objectives, campaigns, and business goals.
  • Plan monthly/quarterly content calendars and engagement roadmaps for all social channels (Instagram, LinkedIn, YouTube, Facebook, X, Threads, etc.).
  • Define tone, content mix, and publishing cadence for each platform.

Content Leadership

  • Work with content and design teams to create compelling posts, reels, stories, and videos.
  • Oversee brand storytelling with consistent voice, design language, and topical relevance.
  • Ensure real-time content responses to trending moments and conversations.

Community Growth & Engagement

  • Build and nurture an active online community - responding, engaging, and collaborating with followers, influencers, and partners.
  • Identify and manage collaborations, influencer tie-ups, and partnerships for organic reach and visibility.
  • Manage reputation, comments, and DMs across all platforms with empathy and professionalism.

Performance & Analytics

  • Track performance metrics such as reach, engagement, growth, and conversions across platforms.
  • Prepare monthly performance reports and insights for leadership.
  • Optimize content strategy based on analytics and audience feedback.

Team & Collaboration

  • Lead a small team of social media executives, content creators, and video editors.
  • Collaborate closely with PR, Design, and Paid Media teams for integrated campaigns.
  • Maintain brand consistency across all touchpoints.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4-6 years of experience in social media strategy, management, or digital marketing roles.
  • Proven experience growing and managing brand pages with measurable success.
  • Strong understanding of platform algorithms, trends, and tools (Meta Business Suite, Hootsuite, Sprout, etc.).
  • Excellent communication, leadership, and analytical skills.
  • A creative thinker who stays ahead of digital trends and can execute fast.

Preferred Experience

  • Experience in
    B2B, tech, or legal/knowledge-driven sectors
    is a plus.
  • Hands-on experience with
    paid media campaigns
    and
    influencer marketing.
  • Familiarity with
    AI-driven content tools
    or automation platforms.

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