Social Media Strategist
20 hours ago
Job Title: Social Media Strategist & Research Lead
Company
Phoenix Branding – a results-driven branding consultancy focused on strategy, website planning, and lead generation. We build brand visibility through content that works — not content that just "looks good."
Job Details
Work Mode: On-site (Office-based)
Location: Bengaluru
Compensation: Based on experience (Strategist role) Upto 3.6 LPA
Timings: Mon–Fri, 10 AM – 7 PM | Sat, 10 AM – 2:30 PM
Role Overview
This is not just a designer/DM handler role. This is a Pure Creative, Content, Strategy & Research position.
You will study trends, build monthly strategies, analyze competitors, research hooks, study audience behavior, and brief the media team to convert ideas into content - both for client brands and Phoenix Branding's own profile.
Your job is to think, research, give direction, being creative, & reporting- consistently.
Core Responsibilities:
Trend Research & Market Study
Continuously track latest trends across Instagram, LinkedIn, YouTube & other platforms.
Analyze competitors and collect best-performing content examples.
Identify content gaps & new opportunities for each client brand.
Strategy Planning
Create monthly content strategies & ideas with clear objectives.
Define tone, hook, copy approach & visual direction for every post/reel.
Build content pillars, campaign ideas & audience-specific messaging.
Briefing & Execution
Communicate strategy to the media team — clearly and systematically.
Coordinate with editors, designers, and copywriters for delivery.
Track Content Calendar & ensure strategy is followed — not diluted.
Performance Analysis
Study what works & what flops — per client.
Suggest changes in strategy based on data (not opinions).
Build reports that show clarity — not just vanity metrics.
Required Skill Set
Must-Have (Non-negotiable):
Strong understanding of Instagram, LinkedIn & YouTube trends
Ability to research deeply — not superficially scroll
Clear communication for briefing the media team
Logical thinking & strategy planning
Neat Presentation Skills
Knowledge about PPT, Canva and basics of designing
Understanding of content psychology (why something works)
Good-to-Have:
Experience in branding / digital agency
Knowledge of ad formats / funnel basics
Ability to build content calendars
Ideal Candidate Mindset
Thinks like a marketer — not just a content creator
Can explain why a trend works, not just what it is
Can convert insights into content structure
Wants to grow in Social Media Strategy, not random content execution
Understands business objectives, not just aesthetics
Education & Experience
1–3 years experience in strategy, marketing, or market research
Freshers with strong analytical mindset & portfolio can apply
Degree in Marketing, Mass Comm., Business, Psychology — preferred
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