Senior Associate, Account-based Marketing

5 days ago


Bengaluru, Karnataka, India Plum Benefits Full time ₹ 2,16,000 - ₹ 7,20,000 per year

About the Role: As a Senior ABM Associate, you'll play a key role in driving new business by identifying, engaging, and qualifying high-value accounts. Using data-driven insights, Salesforce reports, and outbound prospecting techniques, you'll help build a strong pipeline and support the sales team's growth.

Key Responsibilities:

  • Account Research & Targeting - Conduct in-depth research to identify target accounts and key decision-makers.

  • Use Salesforce and other tools to analyze account data and prioritize outreach efforts.

  • Build ROI models to showcase the value of Plum's solutions to high-potential accounts.
  • Outbound Prospecting & Engagement - Engage with senior leaders through calls, emails, and LinkedIn to generate new business.

  • Tailor your outreach strategy to meet the unique needs of each target account.

  • Run effective campaigns targeting CXOs, VPs, and other senior stakeholders to drive qualified opportunities.
  • Collaboration & Strategy Alignment - Work closely with Sales and Marketing teams to align outreach strategies and create impactful campaigns.

  • Ensure smooth handover of qualified leads to the sales team, maintaining clear communication.

  • Share insights and feedback to continuously improve sales and marketing efforts.
  • Tracking & Reporting - Use Salesforce and sales engagement tools to track performance and analyze results.

  • Regularly review outreach efforts, conversion rates, and pipeline quality to refine strategies.

What You Bring:

  • 3-5 years of B2B marketing/sales development experience, with a strong background in outbound prospecting or ABM.
  • Strong cold calling, emailing, and social selling skills, especially with C-level executives.
  • Proficiency in Salesforce, CRM tools, and sales engagement platforms.
  • Solid understanding of ABM strategies and the ability to engage senior decision-makers effectively.
  • Excellent collaboration and communication skills with cross-functional teams.
  • Experience using tools like LinkedIn Sales Navigator, , and Lusha.


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