Analyst, Account-based Marketing

5 days ago

Bengaluru, Karnataka, India Plum Benefits Private Limited Full time ₹ 6,00,000 - ₹ 18,00,000 per year

About Plum

Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.

Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.

Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.

About the role

This role is part of our Marketing team and responsible for generating a qualified pipeline that progresses through the sales funnel to build net-new closed revenue.

If you believe that every interaction is an opportunity Then we are looking for you to build our ABM team, who will uncover, qualify and nurture new-net opportunities to build Plum.

Role Responsibilities

  • Own the research which would feed into the outreach planning for targeted/named accounts by capturing organisation structure, HR & Finance department Changes, quarterly results, creating high-level ROI models etc.

  • Work with sales teams to craft strategies to connect with high-level contacts (CXOs, Directors, VPs) in your owned-accounts

  • Work closely with the Marketing team in terms of developing account-based content and collaterals

  • Create outbound activities through personalised email, cold calling, social selling for opportunity qualification

  • Effectively communicate value propositions across multiple product lines to secure initial meetings with prospects

  • Develop strong product knowledge - learn Plum's playbook, ABM tactics and selling practices

  • Qualify and develop outbound leads across the business lines through strong communication and discovery

  • Run 1-to-1, 1-to-few and 1-to-many email, LinkedIn and warm calling campaigns to generate demand and get incremental net-new prospects

  • Track the effectiveness of the end-to-end marketing funnel from lead generation, conversion and sales qualification to compare various campaigns

Role Requirements

  • 1+ years of work experience in any customer-facing prospecting role

  • Experience in fast-paced SaaS companies preferred

  • Clear, concise, and effective written and oral communication skills

  • Empathy towards customers and understanding their needs

  • Good interpersonal skills and ability to collaborate with internal stakeholders as well as end customers

  • Prior exposure to tools like LinkedIn Sales Navigator, CRMs, Lusha, , etc is a big plus.

  • Senior Account Based Marketing

    3 days ago

    Bengaluru, Karnataka, India Flatworld Solutions (FWS) Full time US$ 90,000 - US$ 1,20,000 per year

    Job DescriptionOwn and execute the full ABM lifecycle from account selection to engagement to conversion.Collaborate with the sales team to align on Ideal Customer Profiles (ICP), target account lists, and key messaging.Develop personalized campaign strategies for different segments using content, ads, email, and LinkedIn outreach.Use ABM tools (e.g.,...

  • Tax Analyst

    10 hours ago

    Bengaluru, Karnataka, India Mewt Account Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Collect necessary data from clients. Educate clients on tax regulations and compliance. Collaborate with accountants, auditors, and taxpayers. Calculating taxes as well as establishing opportunities to save money on taxes. Perks and benefitsFlexible work hoursHealth insuranceYearly bonus

  • Accounting Analyst

    2 days ago

    Bengaluru, Karnataka, India SM It Services Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Accounting Analyst managing AP, Fixed Assets, and GL for US, Canada & Uruguay. Handle invoicing, accruals, vendor onboarding, ERP systems (NetSuite), and cross-functional coordination. Strong accounting & communication skills required.

  • Junior Marketing Analyst

    23 hours ago

    Bengaluru, Karnataka, India DGSELLER Full time ₹ 3,00,000 - ₹ 9,00,000 per year

    Junior Marketing AnalystDGSELLER • Full-time • Bengaluru, Karnataka, India (On-site)Job DescriptionDGSELLER is seeking a motivatedJunior Marketing Analystto join our dynamic team. The ideal candidate will assist in analyzing marketing performance, optimizing campaigns, and providing actionable insights to drive business growth.Key...

  • Marketing Analyst

    1 week ago

    Bengaluru, Karnataka, India Getinz Techno Services Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Marketing Data Analyst - GGS - BLR JOB SummaryWe're looking for a Marketing Analyst with a strong foundation in data analysis and a passion for leveraging AI-driven tools and automation to drive marketing performance. If you're someone who thrives on uncovering actionable insights, streamlining decision-making, and optimizing campaigns using both data and...

  • Marketing Analyst

    2 weeks ago

    Bengaluru, Karnataka, India Open Financial Technologies Full time ₹ 8,00,000 - ₹ 20,00,000 per year

    About Open:OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.OPEN, India's 100th Unicorn, has been awarded the 'Best Workplace 2024' by IEEE in 2024. And was recognised by Forbes...

  • Senior Associate, Account-based Marketing

    6 days ago

    Bengaluru, Karnataka, India Plum Benefits Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    About PlumPlum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as...

  • Senior Associate, Account-based Marketing

    4 days ago

    Bengaluru, Karnataka, India Plum Benefits Private Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About PlumPlum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations.Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as...

  • Marketing Analyst

    2 weeks ago

    Bengaluru, Karnataka, India Fractal Analytics Private Limited Full time ₹ 1,20,000 - ₹ 2,40,000 per year

    Senior Consultant - Marketing Analyst It's fun to work in a company where people truly BELIEVE in what they are doing We're committed to bringing passion and customer focus to the business.Job Description JOB DESCRIPTION: We're searching for a talented Marketing Analyst to join our team, playing a key role in transforming raw data into strategic...

  • Business Analyst-Accounts Receivable

    1 week ago

    Bengaluru, Karnataka, India iRely Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    iRely is seeking a Business Analyst to join its Product Development Team and drive enhancements for the Accounts Receivable module of our enterprise software.Location: BengaluruHybrid model(Now weekly 3 Days work from office)About iRely:iRely ) is a global leader in commodity management, energy, and financial software solutions, helping businesses achieve...