
Marketing Analyst
3 days ago
About Open:
OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.
OPEN, India's 100th Unicorn, has been awarded the 'Best Workplace 2024' by IEEE in 2024. And was recognised by Forbes India and D Globalist's as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.
We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we're on the lookout for an amazing
Marketing Analyst
Experience
: 3-5years
Location:
Bangalore
We are looking for a Marketing Analyst to join Open's marketing team. This role will be the backbone of our data-driven decision
making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate
acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,
product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth
Responsibilities:
- Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
- Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
- Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
- Perform forecasting and predictive analysis for the various business units.
- Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
- Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
- Own marketing attribution modeling and recommend budget allocation across channels.
- Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
- Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
- Support A/B testing, personalization, and campaign optimization with actionable data insights.
- Conduct competitive and industry benchmarking to guide growth strategy.
Requirements
- 3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
- Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
- Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
- Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
- Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
- Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
Why work at Open?
- You will be part of the early tribe that is changing the way business banking rolls.
- Every atom of your work will impact the way millions of businesses are run.
- You will work with some of the brightest minds who will celebrate your quirks.
- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.
-
Marketing Analyst
17 hours ago
Bengaluru, Karnataka, India Getinz Techno Services Full time ₹ 9,00,000 - ₹ 12,00,000 per yearMarketing Data Analyst - GGS - BLR JOB SummaryWe're looking for a Marketing Analyst with a strong foundation in data analysis and a passion for leveraging AI-driven tools and automation to drive marketing performance. If you're someone who thrives on uncovering actionable insights, streamlining decision-making, and optimizing campaigns using both data and...
-
Search Engine Optimization Analyst
1 week ago
Bengaluru, Karnataka, India Brand Vantage Marketing Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per yearRole DescriptionThis is a full-time, on-site role for a Search Engine Optimization Analyst located in Bengaluru. The SEO Analyst will be responsible for conducting keyword research, developing and implementing on-page SEO strategies, and executing link-building campaigns. Day-to-day tasks include monitoring web analytics, optimizing content for search...
-
Junior Marketing Analyst
2 weeks ago
Bengaluru, Karnataka, India DGSELLER Full time ₹ 3,00,000 - ₹ 9,00,000 per yearJunior Marketing AnalystDGSELLER • Full-time • Bengaluru, Karnataka, India (On-site)Job DescriptionDGSELLER is seeking a motivatedJunior Marketing Analystto join our dynamic team. The ideal candidate will assist in analyzing marketing performance, optimizing campaigns, and providing actionable insights to drive business growth.Key...
-
Marketing Analyst
7 days ago
Bengaluru, Karnataka, India Getinz Techno Services Full time ₹ 8,00,000 - ₹ 12,00,000 per yearJOB Summary We're looking for a Marketing Analyst with a strong foundation in data analysis and a passion for leveraging AI-driven tools and automation to drive marketing performance. If you're someone who thrives on uncovering actionable insights, streamlining decision-making, and optimizing campaigns using both data and technology—this role is for...
-
Marketing Manager- Analyst Relations
2 weeks ago
Bengaluru, Karnataka, India Tredence Full time ₹ 20,00,000 - ₹ 25,00,000 per yearRole descriptionJob Description – Analyst RelationsLocation: Bangalore, Delhi, Chennai.Experience Required: 8+ yearsDepartment: Marketing /Analyst Relations/Advisory RelationsCompany: TredenceAbout TredenceTredence is a global data science and AI solutions company helping enterprises solve the last-mile problem in analytics. We work at the intersection of...
-
Digital Marketing Analyst
2 weeks ago
Bengaluru, Karnataka, India Catalysts Team Solutions (opc) Full time ₹ 4,00,000 - ₹ 8,00,000 per yearJob Title: Digital Marketing Analyst (Fresher)Location: JP Nagar, BangaloreJob Type: Full-TimeJob SummaryWe are seeking a passionate and detail-oriented Digital Marketing Analyst to join our growing team. As a fresher in this role, you will assist in analyzing online marketing campaigns, tracking key performance metrics, and helping optimize our digital...
-
Marketing Analyst
3 weeks ago
Bengaluru, Karnataka, India Myntra Full timeJob DescriptionWho are weMyntra is Indias leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, weve always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. Were bold in our...
-
Marketing Analyst
7 days ago
Bengaluru, Karnataka, India Myntra Full time ₹ 9,00,000 - ₹ 12,00,000 per yearWho are we?Myntra is India's leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we've always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We're bold in our thinking,...
-
Marketing Analyst
3 days ago
Bengaluru, Karnataka, India Fractal Analytics Private Limited Full time ₹ 1,20,000 - ₹ 2,40,000 per yearSenior Consultant - Marketing Analyst It's fun to work in a company where people truly BELIEVE in what they are doing We're committed to bringing passion and customer focus to the business.Job Description JOB DESCRIPTION: We're searching for a talented Marketing Analyst to join our team, playing a key role in transforming raw data into strategic...
-
Market Research Analyst
1 week ago
Bengaluru, Karnataka, India Resurgent AV Integrators Pvt. Ltd Full time ₹ 2,50,000 - ₹ 3,00,000 per yearJob Title: Market Research AnalystLocation: Indiranagar, Bangalore (Onsite)Company: Resurgent AV IntegratorAbout the Company:Resurgent AV Integrator is a leading Audio-Visual (AV) solutions provider specializing in B2B integrations. We help businesses enhance their communication and collaboration with cutting-edge AV solutions, delivering seamless...