Digital Marketing Manager

1 week ago

Bengaluru, Karnataka, India HyperVerge Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About HyperStart -

HyperStart
, by HyperVerge, is an
AI-first Contract Lifecycle Management (CLM)
product built for modern legal teams. We're expanding fast in the
US market
and are looking for a Digital Marketing Manager who can turn our GTM engine into a predictable, scalable pipeline machine.

If you love building 0→1, thrive on experimentation, and get energy from seeing campaigns turn into revenue, you'll feel right at home.

Mission of the Role -

Own the
entire demand generation charter
for HyperStart and generate qualified pipeline for the US Mid-Market & SMB segments. Build predictable, multi-channel growth loops across paid, organic, and ABM motions.

This is a hands-on role for someone who has built early-stage US GTM motion. You will execute, measure, optimize, and scale.

What You'll Own -

1. Pipeline

  • Build and deliver a predictable monthly & quarterly
    qualified pipeline
    target.
  • Own full-funnel conversion metrics - MQL → SQL → Demo → Opportunity → Won.

2. Channel Strategy -
Plan, execute & optimize multi-channel demand programs across:

  • ABM campaigns
    (Apollo, LinkedIn, HubSpot workflows)
  • Events & Webinars
  • Paid Ads
    (LinkedIn, Google Search/Display)
  • Email Marketing
  • Podcasts
  • Community marketing or Partnerships

3. Performance & Reporting

  • Track campaign ROI, CPL, CAC, CTR, pipeline per channel, demo-to-win rates.
  • Build attribution models (first-touch, multi-touch) for pipeline clarity.
  • Own weekly growth reviews: channels, experiments, impact, learning loops.

What You'll Do -

  • Design and run
    ABM programs
    for US MM & SMB ICPs (Legal Ops, RevOps, GC, CLO teams).
  • Build experiments across landing pages, ad creatives, email sequences, retargeting cohorts.
  • Drive
    product launch GTM
    motions (positioning, messaging, landing pages, distribution).
  • Partner with Sales to improve intent routing, demo readiness, and SQL quality.
  • Work closely with Content to produce thought leadership, case studies, and webinar hooks.
  • Manage budgets across paid programs and optimize for ROI, not spend.
  • Own MarTech stack (HubSpot, GA4, LinkedIn Campaign Manager, Google Ads, SEMRush/Ahrefs, Mutiny/Unbounce, etc.).

You're a Great Fit If You Have -

  • 3–6 years
    of hands-on Demand Gen / Digital Marketing experience.
  • US market experience
    (MM + SMB) - this is
    non-negotiable
    .
  • Proven ability to generate
    pipeline
    , not just leads.
  • Strong analytical mindset with ability to own performance dashboards.
  • Built or contributed to a
    0→1 GTM motion
    in an early-stage B2B SaaS product.
  • Experience driving
    product launches
    (new features, new modules, new ICPs).
  • Experience running at least
    3 of the following
    :
    1. Paid Ads (Google, LinkedIn)
    1. ABM
    1. Webinars & Events
    1. Podcasts / Sponsored content

Good to Have -

  • Experience with legal tech, workflow automation, CLM, or sales tech ecosystems.
  • Experience in B2B PLG environments.
  • Strong copywriting + creative instincts for ad iterations.
  • Familiarity with attribution models

Why This Role Matters -

You will be the
engine
that fuels our US GTM. Every experiment you ship will directly impact revenue. You'll work closely with founders, product, and sales to shape the next 5 years of HyperStart's growth.

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