Senior Content Strategist

About Mahina

Mahina is a women-led brand reimagining intimate care with thoughtful, sustainable innovation. We're India's first brand to engineer bonded period underwear - rigorously batch-tested for 100 uses - combining comfort with menstrual wellbeing and planet friendly design. But Mahina isn't just a period product. It's a mindset shift. A movement toward better choices, and a new way to experience periods.

Explore our world:

About the Role

We're looking for a versatile, experienced Senior Content Strategist to join our growing creative team. This role is perfect for someone who thrives on turning insights into ideas, and ideas into narratives, scripts and copy that cuts through. You'll independently take on content projects end-to-end, across channels and formats - working on new launches and campaign storytelling, ad copies, social media and marketplace content. This isn't a post-and-go role. It's a hands-on role for someone who knows how to start a creative fire and keep it burning across touchpoints.

Key Responsibilities:

Creative Strategy

• Plan, initiate, and drive content projects across the funnel - from briefs and frameworks to execution and rollout.
• Translate brand insights and business goals into creative content across paid, organic, and owned channels.
• Work closely with creative stakeholders and the brand team to sharpen messaging, innovate formats, and ensure content ladders up to brand tone and performance goals.

Campaigns & Channels

• Ideate on content that can scale across multiple channels: Instagram, Meta Ads, Google Ads, LinkedIn, Marketplace content, website Ux, and CRM.
• Write clear, compelling, platform-specific copies and scripts for Reels, explainers, creator/influencer-led videos, static banners, and cross-channel applications without losing the thread of campaign storytelling and brand ToV.
• Shape each idea into a visually distinctive and tonally on-brand output.

Writing & Concepting

• Write clear, compelling, and tonally consistent content across formats: ads, reels, landing pages, product PDPs, blogs, and more.
• Collaborate with designers, video editors, and performance teams to build content that's visually impactful and conversion-aware.
• Partner with creative leadership to evolve Mahina's brand voice and tone playbook as we scale.

Cross-Functional Collaboration

• Be the strategic content voice in brainstorms, planning meetings, and campaign war rooms.
• Collaborate with brand and design teams to co-create content journeys that are both effective and emotionally resonant.
• Coordinate with freelancers, agencies, and internal team members to keep content moving across timelines and deliverables.

Our Must-Haves

4–6 years of experience in content strategy, content marketing, or brand writing roles

Proven ability to lead cross-functional content projects end-to-end

Strong understanding of both formats (ads, videos, carousels, banners, blogs) and channels (Meta, LinkedIn, email, website, marketplaces, Google Ads, etc.)

Sharp copy instincts + content intuition that balances brand and performance

Exceptional spoken and written English, with basic understanding of visual communication.

A self-starter mindset with the ability to make things happen independently

Bonus Points If You

Have experience in the D2C space, especially within health, wellness, or personal care

Understand the nuances of writing for women-first audiences

Are obsessed with content formulas, scroll behavior, and storytelling trends

Bring a structured yet flexible approach to scaling content systems

Want to be part of the period revolution?

We'd love to hear from you