Strategic Marketing Manager

6 days ago

Bengaluru, Karnataka, India d35dcfce-a24a-4c5d-9eee-179e4ace351f Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Company Description

The CMO Compass partners with growing companies to simplify and elevate their marketing strategies. By providing enterprise-grade expertise without the burden of additional overhead, we serve as strategic guides for businesses aiming to drive growth. We are neither a traditional agency nor just consultants; we focus on understanding the business holistically and aligning marketing efforts to support broader goals with purpose and direction.

Role Description

We're looking for a Strategic Marketing Manager who can take full ownership of planning, executing, and optimizing marketing initiatives across multiple clients. This role is ideal for someone who is strategic yet execution-ready, understands B2B SaaS and tech, and enjoys crafting marketing engines that drive real outcomes — not vanity metrics.

You'll work closely with the founder and client teams to build strategies, manage execution, coordinate partners, and track performance.

Key Responsibilities

1. Strategy & Planning

  • Develop monthly/quarterly marketing plans across content, SEO, social, ABM, email, and campaigns.
  • Create ICP profiles, messaging frameworks, and positioning narratives for clients.
  • Build content calendars aligned with funnel stages and business goals.

2. Content & Creative Management

  • Guide content creation (blogs, LinkedIn posts, scripts, case studies, landing pages).
  • Review, edit, and ensure brand consistency and clarity.
  • Collaborate with designers/video editors to deliver high-quality assets.

3. Digital & Performance Marketing

  • Plan and manage paid campaigns (LinkedIn, Meta, Google).
  • Own campaign setup, targeting, budgets, and performance tracking.
  • Recommend optimizations based on analytics (CTR, CPL, conversions).

4. ABM & Demand Generation

  • Build ABM lists, segment audiences, and run outreach flows.
  • Coordinate email campaigns with tools like Instantly, Zoho, HubSpot, etc.
  • Support sales teams with GTM decks, call scripts, and nurture flows.

5. Analytics & Reporting

  • Track SEO, website performance, campaign data, and audience insights.
  • Present clear weekly/monthly dashboards with action recommendations.
  • Identify growth opportunities across channels.

What You Need to Succeed

  • 3–6 years of experience in B2B SaaS/Tech marketing.
  • Strong understanding of content marketing, demand gen, ABM, and SEO.
  • Hands-on experience with LinkedIn Campaign Manager, Google Analytics/GA4, Search Console, and email automation tools.
  • Excellent written communication, editing, and storytelling skills.
  • Ability to manage multiple clients with speed, ownership, and accountability.
  • A bias for clarity, structure, and execution.

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