Strategic Marketing Manager
2 weeks ago
Position: Manager Strategic Marketing
Location: Bengaluru
# of Position: 1
Role & responsibilities
- Develop a deep understanding of Movates services and solutions to support in driving their Go-to-Market (GTM) strategy and execution plan
- Market, customer, and competitive analysis Become the expert on the customer, the industry trends, and the players in the market; funnel these insights into services/ solutions roadmaps
- Help develop the core messaging, positioning, and market differentiators for Movate services/ solutions
- Create impactful external-facing presentations, sales pitches, service/ solution decks that strongly and clearly articulate Movate's message
- Support Movate's thought leadership by driving strategy, planning, and execution of a well-rounded content strategy (POVs, case studies, videos, web pages, blogs, newsletter)
- Collaborate and align expectations with other internal teams (SMEs, innovation team, sales, practice) to power up the marketing and thought leadership campaigns
Preferred candidate profile
- Strategic thinker with strong solutioning skills – 3-4 years of experience in creating slideware, messaging, and positioning would be preferred
- Experience in the range of 7-10 years
- MBA will be preferred
- Knowledge of customer service and IT services industry
- Knowledge of key technology and digital transformation trends
- Good market research and analysis skills
- Strong communication - written, verbal, and presentation skills, with an eye for quality and attention to detail
- High EQ to manage multiple senior stakeholders
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