Demand Generation Specialist

About Axtria:

Axtria is a global provider of award-winning cloud software and data analytics to the life sciences industry. Axtria's solutions are used to digitally transform the entire product commercialization process, supporting Data Science, Data Analytics, medical affairs, pricing and market access, product launch and post-launch, and marketing and sales operations to drive growth and improve healthcare outcomes for patients. Our focus is on delivering solutions that help pharmaceutical, medical device, and diagnostics companies complete the journey from data to insights to action and get superior returns from their investments. As a participant of the United Nations Global Compact, Axtria is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption and taking actions that advance societal goals. For more information, visit

About Axtria's Products and Solutions:

Axtria is proud to work with 16 of the top 20 life sciences companies. From our roots as a trusted consultant to our status as one of the world's leading providers of cloud-based pharmaceutical management software, Axtria has been powering the digital transformation of life sciences. Our experts call upon years of domain experience in the industry to guide pharma giants from brand launches to retirement. Our products go even further. Axtria InsightsMAx helps everyone from the C-suite to junior associates uncover trends to make better decisions. Axtria SalesIQ helps optimize field forces and provider engagements. Axtria CustomerIQ leverages AI-enabled next-best-action omnichannel choices. Axtria MarketingIQ turns investment analyses into pinpoint strategies. And Axtria DataMAx and DataMAx for Emerging Pharma is the data management framework that pulls it all together with best-in-class security and integration. Position Summary Axtria is looking for Demand Generation Manager for our outbound lead generation activities (Individual Contributor Role). This role requires deep knowledge of SaaS Product and Service Sales, along with the required tactics to drive results. You will play an integral role in the organization to drive and support customer acquisition and retention teams. You will collaborate with our marketing, sales and account management teams to drive demand, along with utilizing the available outbound channels. Must have skills of cold calling, LinkedIn & Emails communications etc. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems. You will track performance and have the data to prove what is working and what is not. In addition, you will regularly collaborate with solution delivery teams to close deals.

Job Responsibilities

• Lead Generation – New logos

• Meeting Line-ups – Existing Customers

• Understand Pharma and Life Sciences industry in depth, along with the various SaaS products and services provided by Axtria

• Understand and support our marketing channels; to drive high quality marketing leads

• Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make.

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.

• Understand the competitive landscape—be an expert on our competition and how they are positioned.

Education

Master of Business Administration (preferred) or bachelor's degree

Work Experience

• 4 – 6 years of Lead Generation experience for Global Markets (including – USA.)

• 1+ years in the life sciences industry preferred

• Experience working with a global company preferred

• Can make 50 – 100 calls per day

• Have generated leads for solutions like CRMs (Salesforce preferred), ERPs, and other complex SaaS products

Behavioural Competencies

• High-Volume Lead Generation Experience

• Customer focus

• Learning on the fly

• Problem solving

• Drive for result

• Business Acumen

Technical Competencies

• Axtria Product Overview

• Business writing – Presentations, Emails, LinkedIn, and other Documentations

• Communication – Written & Verbal

• Pharma & Lifesciences Knowledge