Demand Generation Manager

2 days ago

Gurgaon, Haryana, India Gloroots Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Position:
Demand Generation Manager

Location:
Gurugram, India

Experience:
6-8 Years of Experience

About The Company

A rapidly growing SaaS company operating in the healthcare technology space, focused on building smart, data-driven solutions that help service providers improve operational efficiency and patient engagement. Our platform is purpose-built for a specialised segment within healthcare, with deep use cases tailored for practices like dental care. With a strong and growing customer base across global markets, we're on a mission to simplify practice management through intuitive tools and automation — all driven by a passionate, cross-functional team.

Job Overview

The
Demand Generation Manager
is a pivotal role within the marketing team, charged with developing and executing strategies to drive demand for the company's solutions. This individual will lead efforts to generate Marketing Qualified Leads (MQLs), optimise the sales funnel, and contribute to revenue growth through integrated marketing campaigns. The role requires a strategic thinker with a strong analytical mindset, adept at utilising data to inform decisions and enhance marketing effectiveness.

Roles and Responsibilities

  • Develop and execute multi-channel demand generation strategies to increase MQLs, pipeline, and revenue.
  • Plan, manage, and optimise integrated campaigns across paid search, paid social, email, events, and the company website.
  • Collaborate with RevOps and Sales to refine lead scoring, nurturing, and funnel progression processes.
  • Analyse funnel performance and campaign ROI to optimise conversion rates at each stage (MQL → SQL → Opportunity → Win).
  • Launch and scale Account-Based Marketing (ABM) and outbound-support programs targeting priority accounts or verticals.
  • Craft compelling campaign messaging and create engaging assets in collaboration with Product Marketing.
  • Enhance marketing automation workflows to improve lead nurturing efficiency.
  • Align with the SDR/BDR team on lead follow-up SLAs, sequences, and handoff processes.

Required Skills

Must-Have:

  • 6-8 years of experience in demand generation and growth within a B2B SaaS or tech environment.
  • Proficiency in using HubSpot and marketing tools such as Google Ads, Meta, and Smartlead.
  • Deep understanding of marketing attribution, conversion paths, and lead lifecycle metrics.
  • Strong analytical skills with the ability to use data to drive decision-making and performance evaluation.
  • Excellent project management capabilities and a track record of effective cross-functional collaboration.
  • Experience and familiarity with the USA market and its dynamics.
  • Experience with cold outbound & supporting SDR/BDR motions
  • Familiarity with the dental or healthcare technology space
  • Comfortable working in a high-growth, fast-paced environment

Nice-to-Have:

  • Experience with advanced ABM strategies and tools.
  • Knowledge of emerging marketing technologies and trends.
  • Familiarity with dental practice management or healthcare-related marketing.
  • Experience optimising customer journey mapping and personalisation strategies.
  • Proven ability to reduce Customer Acquisition Costs (CAC) and improve lead-to-close conversion rates.

What We Offer

  • Competitive salary and performance-based incentives.
  • Comprehensive health, dental, and vision insurance plans.
  • Flexible working hours with remote work options.
  • Opportunities for professional development and career advancement.
  • A collaborative and inclusive work environment that fosters innovation and growth.

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