Head Of Marketing

2 weeks ago

Bengaluru, Karnataka, India Epik⚡️ Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role: Head of Marketing – Epik

Location:
Bangalore

Reports To:
Founders

Experience:
7 years (D2C, consumer tech, or marketplace experience preferred)

Objective

To build Epik as the world's first experiential commerce brand — driving growth through performance, brand, and experiential storytelling across digital and offline touchpoints.

Key Result Areas (KRAs)1. Growth & Performance Marketing

  • Own all paid channels (
    Meta, Google, YouTube, Discovery, Influencer, CRM
    ) with
    monthly spend of ₹15–25L
    .
  • Maintain efficiency:
  • CPD ≤ ₹700
    ,
    CPL ≤ ₹200
    ,
    ROAS ≥ 3x
    .
  • Run structured A/B tests across hooks, formats, and landing pages.
  • Build
    weekly dashboards
    on lead quality, demo conversion, and channel efficiency.
  • Drive agency relationships (First Sight / external partners) and internal performance executives.

2. Brand & Content Strategy

  • Build Epik's
    brand identity
    across social, website, and offline channels.
  • Lead creation of video ads, influencer collaborations, and storytelling series (founder-led / lifestyle).
  • Deliver 2–3 high-impact
    viral campaigns per quarter
    — aligned with product launches or festival pushes.
  • Oversee all creative briefs, ensuring brand tonality and data-backed storytelling.

3. CRM, Retention & Automation

  • Build integrated
    WhatsApp, Email, and SMS automations
    (via Bitespeed + HubSpot).
  • Design journeys for demo confirmations, feedback loops, upsells, and cross-sells.
  • Improve
    repeat demo and purchase rates by 25%
    over the next 6 months.

4. Offline + Experiential Marketing

  • Lead
    society activations, tech melas, and brand partnerships
    (with MyGate, CupShup, realty groups).
  • Build playbook for
    offline-to-online conversion funnel
    (lead capture → demo → sale).
  • Partner with local influencers and media to amplify Epik's "Try & Buy" story.

5. Team, Process & Reporting

  • Manage
    3–4 vertical leads
    (Performance, Social, CRM, Offline).
  • Create a
    weekly growth review rhythm
    with clear tasks, experiments, and learnings.
  • Coordinate closely with
    Operations & Tech
    for CRM sync, landing page optimizations, and data accuracy.
  • Build SOPs for campaign planning, tracking, and scaling.

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