Marketing Head

2 days ago

Bengaluru, Karnataka, India LightFury Games Full time

Job Title:
Marketing Head – Gaming Industry

Location:
Bangalore, India

Company:
LightFury Games

Role Overview:

We are seeking a
Marketing Head
to lead our marketing initiatives across all channels. The ideal candidate will have a strong background in
brand management, community engagement, and game marketing
, and will be responsible for defining and executing strategies that drive player acquisition, retention, and engagement.

Key Responsibilities:

  • Develop and execute comprehensive
    marketing strategies
    for game launches, updates, and promotions.
  • Lead
    brand management
    , ensuring consistent messaging and positioning across all platforms.
  • Build and engage vibrant
    gaming communities
    , both online and offline, to foster player loyalty.
  • Drive
    digital marketing campaigns
    , including social media, influencer marketing, content marketing, and paid media strategies.
  • Collaborate with
    product, design, and development teams
    to align marketing efforts with game features and releases.
  • Analyze
    marketing performance metrics
    to optimize campaigns and maximize ROI.
  • Identify and leverage
    partnerships, sponsorships, and PR opportunities
    to expand brand visibility.
  • Mentor and manage the
    marketing team
    , ensuring high performance and alignment with company goals.

Requirements:

  • Proven experience as a
    Marketing Head, Marketing Director, or Senior Marketing Manager
    , preferably in the
    gaming or entertainment industry
    .
  • Proven experience of at least
    12+ years
    in Marketing.
    Gaming Preferred.
  • Strong experience in
    brand management, community building, and digital marketing
    .
  • Deep understanding of
    game marketing trends
    , including live operations, esports, influencer engagement, and user acquisition.
  • Excellent
    strategic thinking, leadership, and communication skills
    .
  • Data-driven mindset with experience in
    analysing KPIs and campaign performance
    .
  • Passion for gaming and knowledge of player communities and trends is highly desirable.

What We Offer:

  • Opportunity to shape the
    marketing strategy of a growing gaming studio
    .
  • Collaborative and creative work environment.
  • Competitive compensation and benefits.
  • Chance to work with a passionate team dedicated to creating
    world-class gaming experiences
    .

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