Marketing Head
14 hours ago
Job Title:
Marketing Head – Gaming Industry
Location:
Bangalore, India
Company:
LightFury Games
Role Overview:
We are seeking a
Marketing Head
to lead our marketing initiatives across all channels. The ideal candidate will have a strong background in
brand management, community engagement, and game marketing
, and will be responsible for defining and executing strategies that drive player acquisition, retention, and engagement.
Key Responsibilities:
- Develop and execute comprehensive
marketing strategies
for game launches, updates, and promotions. - Lead
brand management
, ensuring consistent messaging and positioning across all platforms. - Build and engage vibrant
gaming communities
, both online and offline, to foster player loyalty. - Drive
digital marketing campaigns
, including social media, influencer marketing, content marketing, and paid media strategies. - Collaborate with
product, design, and development teams
to align marketing efforts with game features and releases. - Analyze
marketing performance metrics
to optimize campaigns and maximize ROI. - Identify and leverage
partnerships, sponsorships, and PR opportunities
to expand brand visibility. - Mentor and manage the
marketing team
, ensuring high performance and alignment with company goals.
Requirements:
- Proven experience as a
Marketing Head, Marketing Director, or Senior Marketing Manager
, preferably in the
gaming or entertainment industry
. - Proven experience of at least
12+ years
in Marketing.
Gaming Preferred. - Strong experience in
brand management, community building, and digital marketing
. - Deep understanding of
game marketing trends
, including live operations, esports, influencer engagement, and user acquisition. - Excellent
strategic thinking, leadership, and communication skills
. - Data-driven mindset with experience in
analysing KPIs and campaign performance
. - Passion for gaming and knowledge of player communities and trends is highly desirable.
What We Offer:
- Opportunity to shape the
marketing strategy of a growing gaming studio
. - Collaborative and creative work environment.
- Competitive compensation and benefits.
- Chance to work with a passionate team dedicated to creating
world-class gaming experiences
.
-
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